First thing first, I am not buying , yet. I will watch it over the next few weeks to see if the price rebounds strongly from the support at 344 -350 level. There is a possibility that it may continue to head south to revisit the next support at 289.80.
Remember the F&B business in China faces a lot of competition with new restaurants and menu being served up or turn around faster than you can imagined. The overall buying power in China is still weak as evidenced in the GXC and FXI ETF (rough guide).
So be patient....