$APPL is at crossroads
I think 
AAPL missed the AI PR train, even if APPL has been developing something with Siri, it is late to the game and the market is not rewarding Apple for a delayed product launch. Perhaps this can be remedied and APPL is probably attempting to do this by cancelling its EV plans earlier this month. Market is saying this is not enough and wants to see Apple walking the talk. I don't think Tim Apple is the right CEO for this new world of Apple, and may soon be replaced with a visionary. I think the hiring of John Ive in replacement for Tim Apple could put APPL in a path towards the 300s, as long as AAPL board does not get this, Tim Apple could bring down apple into the 60s by 2027 or so. So far, our strategy of buying short term puts at 175 to hedge the long calls helped a bit but now we're flat. I may exit the position of AAPL to rethink a bit of what is this story all about.
AAPL missed the AI PR train, even if APPL has been developing something with Siri, it is late to the game and the market is not rewarding Apple for a delayed product launch. Perhaps this can be remedied and APPL is probably attempting to do this by cancelling its EV plans earlier this month. Market is saying this is not enough and wants to see Apple walking the talk. I don't think Tim Apple is the right CEO for this new world of Apple, and may soon be replaced with a visionary. I think the hiring of John Ive in replacement for Tim Apple could put APPL in a path towards the 300s, as long as AAPL board does not get this, Tim Apple could bring down apple into the 60s by 2027 or so. So far, our strategy of buying short term puts at 175 to hedge the long calls helped a bit but now we're flat. I may exit the position of AAPL to rethink a bit of what is this story all about. 
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