AAPL stock price is unreasonably expensive. It's traded more than 40x of it's declining book value of only 3.5 dollar per share. Not only the stock price is overpriced, their product are overpriced as well. Also Apple product are outdated compared to many other brand. For example iPhone design is outdated compared to Samsung or even some other Chinese brand and the price is sold 5x over the cheaper brand. Not to mention so many other Apple hardware can be found their cheaper alternative except for their software. So the only competitive advantage for AAPL product is on their legacy software iOS and MacOS. On the hardware side it is hard for Apple to increase their competitive value. As they also need to move out their production out of China to much cheaper places, which could add more downward pressure on their stock price. I think APPL stock should drop more than 50% to worth somewhere a third of current price, so it should be somewhere around 50 dollar as starting entry point to buy.
We are using Stock Value Rainbow to evaluate stock valuation based on four valuation metrices: book value, earning, dividend and cash flow. The rainbow color depict the multiples values of all these four factors sum up together. The rainbow above the gray lines represent 1x, 2x, 3x, .., 10x of stock value. While rainbow below the gray line represent 0.8x, 0.6x, 0.4x, 0.2x stock value. The higher the value the more expensive the stock, the lower the value the cheaper it is according to these fundamental or financial valuation metrices.
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