I think ADA could be one of the big winners this bull market.
ADA is one of these projects that always had development on the first place, and marketing on the second. It's not hyped at all, and the technology is solid as a rock (read: scientifically proven).
But, once smart contracts are live from March 2021. We'll see massive marketing from parties like PWC, which is a partner of Cardano Foundation.
I've based my modest prediction on ADA reaching the same Satoshi value as previous ATH.
First, and I think it's low, $2,91 per ADA could be achieved if 9000 satoshi is on the table.
Second, a parabolic move of BTC to 6 figures could poor a lot of money into ADA at the end of the bull market; like seen in Jan 2018.
Third, we need to take into account Cardano is going to launch smart contracts in March which could make this amazing platform skyrocket is value; all depending of course on how many new projects are created, and how many existing projects move from Ethereum to Cardano.
Personally I think Cardano could reach $10,- or more in 2021, especially if the smart contracts become a success!