Amazon has rallied from 40 to 240, up six-fold from the 2009 low. While the rest of the world thinks gold is a good "investment", and while budgets strain across the world, AMZN continues to generate cash flow and leverage the capability of the internet. We all know the "market" is sideways for 10 years, but if you had a few stocks like this in your portfolio it would cover up a lot of bad performance. What is AMZN worth? I don't know. What I can see is that people behave in certain patterns again and again, and they are voting with their money. In the short run the market is a voting machine, but the long term it is a weighing machine. Cash in the bank ultimately wins. Where does AMZN go? Make your comment.