Approximately one month following the FDA’s menthol announcement, selloff has caused British America Tabacco BATS to drop more than 50% in value from its all time high.
Although it's understandable this is concerning for investors, I don't believe it will ultimately have a huge effect even if the ban is passed into law.
Although I remain cautious, it has pushed their valuation to an extremely attractive level and presents long-term investors with an excellent opportunity.
Tobacco stocks have traditionally held up well during bear markets, and I think British American Tobacco is a good defensive play for those who wish to be fully invested.