To pass this ATH we need a good amount of fuels to keep up moving up as it happened in Nov/Dec 2020 to pass the historic ATH 20k. There was a good volume back then and BTC passed its ATH very sharply. But now, this volume is extremely low and doesn't suggest passing this heavy border.
Apart from that, in Oct 2020, PayPal accepted BTC and it was a great catalyst besides the huge volume. Now I don't think Amazon or other big companies will announce the same things as they know the bull run cycle has been nearly finished and they know where and when releasing this stuff and they know if they do that now they will probably waste the news. I am sure someday in 2022 or 2023 (after the bear cycle) Amazon will accept Bitcoin but it is not time yet.
Ehsan.F