Anheuser - Busch Inbev started reverse capitalization of their last marketing adventure, and the controversial directions taken by the head of marketing caused a single red day to erase nearly $4 billion market cap. Unfortunately for BUD that was not just a single-day event, the decline is still going down on a steep angle. The vacation season in the US already kicked off to rock a possibly warmer-than-usual summer and many drinking venues are done choosing the seasonal promotions and POS arrangements. This is all happening at the wrong time, during the wrong time for BUD. What they say about "the bottom of every bottle" is very valid for Bud Light and Budweiser beers.
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