History says buying the oversold RSI excursions on this name and only exiting on the first overbought RSI excursion (daily chart) produced favorable results greater than simple buying and holding over the same period of time (roughly 18 months).
Google says they are a real estate investment trust, they pay a dividend. Probably not a bad IDEA to consider a long here if you are thinking about buying this name already, the question of buying calls, selling cash covered puts, or just buying shares is up to you.