Weed business seems to be characterized by over-establishment and overhype.
I think the market for consumers is way over-estimated and at competing low margins showing off net losses and is financed by risk-willing equity, the result is a period of consolidation. The ones benefiting are Shorters, company top-management and lawyers. The losers are bagholders.
Note: This is an idea on large monthly timeframe. I do not trade this idea myself as it has too much uncertainty and is on too large time frame and must not be considered a trading advice, but a thought.