Dollar General DG took a massive hit this morning after revising their future earnings guidance. The economy is showing many signs of a recession, and this is a clear warning. From a technical analysis perspective, it has retouched my "crash" simple moving average and may dip further into the $80's in the near-term. But, like many overall strong companies that suddenly plummet, I view this as a future opportunity given the strength of DG as a business (holistically). Dollar General is the only grocery and home goods store around in many rural locations. So, while there is doom and gloom in the near-term, Dollar General is in a personal buy zone at $90.00. I view this as a starter position, though, with the potential for future declines/opportunities for additional share accumulation in the near-term.
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