A partnership with Simplebet today launching real-money micro betting products have catalysed today's spike. Simplebet announced today the completion of $15M financing around earlier this year, bringing total funding to $50Million with the recent funding being used to enhance company's existing NFL, MLB and NBA products. Represent the next evolution of sports betting.
Valuation is a little rich now, Price/Sales is a little bit over 20 and Enterprise value to sales is on a four basis, its turning roughly 16, which is not too bad but its also not ideal. DKNG is not profitable as there is no eps, , there is no earnings per share ratio either, hence there is still a risk of investing. Also do note about the share dilution for the company has been going up substantially but there is a huge potential growth in sports betting industry and DKNG is one of the leaders in this space.
As for now, technical wise, it will be better if there is a break and retest on the support level of $55 to form a solid support.