short ECL
horrible company culture, rip off to consumer. reminds me of blockbuster, when they would make more revenue on rental late fees, instead of the actual rental. look where they ended up.
consumers will catch on to the fraud. they claim to be in the business of leasing cleaning equipment, but they are in the business of selling their own chemicals when maintaining the equipment.
trading at all time highs, calling the top now and riding the wave back down, to the beginning of year lows.