Not a cruelty-free, vegan beauty company ELF, which makes the best primers on the market, beating its Q1 earnings estimate by 7 cents a share! Yes, indeed. In fact, they've beat earnings estimates four out of the last five quarters.
This low-cost drug store brand is eating up market share with its consumer-friendly price points and awesome products. As women emerge from their homes, they are putting on make-up again, and this brand is taking off, returning over 78% in the last year, beating out well-established brands like Estee Lauder.
Got dark under-eye circles? May I suggest their camo concealer? And a few shares to go with that as the company rides its 50-day EMA like the bull it is?
This is not trading advice. I use their make-up and own shares in the company - I like them that much. But, you do you!
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.