That the Ethereum merge is bullish for ETH is generally accepted by now.
From TA perspective, I would go long if the EMA ribbon flips bullish. We recently had a sell signal that didn't work. A failed bearish signal on the EMA ribbon momentum indicator at the depth of the bear market is a strong buy signal.
Traders tolerant to risk can go long now with target of 2K-2.2K and stops under $1,478. Risk averse traders can wait for EMA to flip bullish.