GameStop shares surged 45% as markets opened on Monday, with Keith Gill, also known as "Roaring Kitty," posting to social media for the first time in nearly three years. Gill was a key driver of the meme stock craze of late 2020 and early 2021, rising to prominence due to his substantial bets on the stock. Gill's enthusiasm over the stock drove the online excitement, along with other figures, including activist investor Ryan Cohen, who worked his way to the GameStop (GME) board and was named CEO last year.
Gill was a streamer who bought $53,000 worth of GameStop (GME) shares in 2019 after learning about the investing world and becoming convinced that the retailer was undervalued. At the peak of the meme stock surge, Gill's position was worth an estimated $48 million. He eventually said goodbye to his online persona, last posting to YouTube and X (then Twitter) in 2021.
Users of the WallStreetBets subreddit, the online community that was central to the GameStop (GME) surge of 2020, expressed excitement about Gill's return, with many top posts on the forum about Gill's post or GameStop's price as of Monday morning. GameStop (GME) and the company's stock symbol, GME, were each trending on X Monday morning, with many users celebrating Gill's return and posting about their investments into the stock.
GameStop shares (GME) are still well below the all-time high of $120.75 they reached on Jan. 28, 2021, but more than double its value from the start of May.
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