A REAL VALUATION PERSPECTIVE:
Valutations = CASH AVAILABLE TO SHAREHOLDERS X PE MULTPLE or DIVIDED BY DISCOUNT RATE (1/PE):
Use their old ebitda margin, off of their sales right now, 8%.... be conservative use 5%, assume e-commerce growth at 20% (conservative) - they are actually grew triple digits.... and the other 2/3 of revenue -7-8% (conservative), 10-15% reinvestment project 5 years with terminal value.... discount rate 1/15 - 1/50 - just say 8%...... yeah bud.... $200 up to $1000 depending on discount rate..... very easy bro. EBITDA + Non Cash - Reinvestment = Cash Available To Share Holdes.... X PE multiple or divided by discount rate (1/PE)