a) Popularity Fundamental analysis deals with the studies of basic financial information in order to forecast the supply and demand, profit, strength of the industry, the ability of the management and some other intrinsic factors, which influence the value, and the growth potential of the FOREX market. In the fundamental analysis, various economic and global factors are also considered. This analysis is also helpful for the forecasting of financial statements as it provides an insight into the revenues, expenses, assets and liabilities. Technical analysis is a method of forecasting the prices that tend to move in the trend form and can be easily determined by altering the behaviour of the individual investor. It can be further elaborated that this movement in the behaviour can be caused by the variety of factors including the fluctuation in the economic, political as well as the psychological forces. This type of analysis is also referred to as the internal analysis and is regarded as an art, in order to identify the trend changes for maintaining the posture of investment until the weights of the trend are reversed.
b) Fundamental Analysis For the purpose of finding the intrinsic value of the currency, economic analysis, country analysis and industry, the analysis is included in the fundamental analysis. The intrinsic value, which is resulted from these three analysed figures, is considered as the true value as it possesses the impact of all the three factors. If the computed intrinsic value is higher than the market price of the shares, it is recommended that the shares should be bought by the investors. There are different forecasting techniques, which are used in each of the above-discussed analysis. In the case of economic analysis, the factors, which can be considered for the forecasting, are National income growth rates, interest rates, inflation, the balance of payment, and budget of the country, infrastructure, monsoon and economic and political stability. The economic forecasting can be done with the help of, 1. Anticipatory surveys 2. Barometric or Economic Indicator Approach 3. Economic Model Building 4. Opportunistic Model Building The forecasting in the industry analysis will be based upon the growth level of the industry, profitability and the cost structure, nature of the product, policies of the government, labour and research and development. Industry analysis can be carried out with the help of porters five forces analysis. Other forecasting tools can include life cycle analysis of the industry, the profit potential of the industry and characteristics prevailing in the industry. The fundamental analysis of the currency will be based upon the macroeconomic arena of the country and the past behaviour of the monetary institutions. The country analysis can be done with the help of marketing success, accounting policies and profitability. Accounting policies include the pricing strategies, depreciation methods, non-operating income and provisions for taxation. Profitability analysis of the currency includes the various elements of financial statements and the technique of ratio analysis also.
c) Technical Analysis Technical analysis utilises different forecasting tools for the purpose of valuation of the FOREX prices. These tools are mostly graphical in nature, which makes it easier for the investors to analyse the currencies. The demographic shift will have a relevant effect on the forecasting tools and techniques, which are identified in the technical analysis. For example, if the age of the investor is below 25 years, the technical analysis will be preferred as it is less complicated as compared to the fundamental analysis. The bar chart will be preferred also as it is the easiest amongst all the graphs. However, if the investor is more than 25 years old, then the results will be in the favour of fundamental analysis and if in case technical analysis is adapted, candlestick will be preferred. Occupation and education will also take similar turns in case the investor has a financial background or possesses non-financial background. It means that if an investor knows the trading environment and dealings of the currencies, he can easily perform complicated operations, which can provide effective results. However, the individuals having no or little knowledge regarding the currency valuation will depend upon simple computations and graphs identified in the technical analysis for forecasting purpose.
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