Groupon is a small company, but they sure are making conversation about themselves with their product. Room here for a buyout in the future, or we could see continued increased sales and customer connections over time. Price wise I do not see it going much lower in the near future, lots of support in this area and we could see a turn-around soon.
Groupon appointed a new CEO not too long ago and here is what the Ex-CEO had to say about their new leader.
“Aaron has deep, scale ecommerce experience and is a true champion of our mission to become the daily habit in local,” said CEO Rich Williams. “Aaron understands the enormous opportunity that we have in front us and has both the operational and strategic strengths to help expand our marketplace for merchants and customers.”
Cooper first joined Groupon in 2010, serving as chief marketing officer, head of North America Travel and head of North America Goods before assuming his current role in December 2015. In his new role, he will continue to play a leadership role in shaping the company’s ongoing card-linked offers and beauty-booking voucherless initiatives designed to create a more convenient and easy experience for both customers and merchants and improve frequency.
Seems Cooper has not only experience with Groupon already, but experience with marketing.
I think I'll start a long position in this area and look for some upside.
The upcoming ER could be what investors are looking for especially if good guidance is released afterwards.
SL - $2.50
TP - $4.00+