The Hershey Company
Long
Updated

$HSY: A Potential Bargain for Dividend Investors

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The chocolate giant HSY might be approaching a price bottom ahead of Thursday's earnings

The stock of The Hershey Company (HSY) has now triggered my favorite technical indicator, a Bollinger Bands and RSI oversold signal on a weekly chart (see Chart 1)

This suggests that we might see a price reversal soon if the company effectively addresses its current challenges

Earnings Expectations and Volatility:
The options market anticipates a price movement of approximately +/-3.8% following Thursday's earnings

Recent Price Pressures:
- Surging Cocoa Prices:

Cocoa prices have skyrocketed (see Chart 2), but I believe this might be a bubble ready to burst as such short-term sharp rises are usually not sustainable
snapshot

- Declining Demand:
There's been a noticeable decrease in sweets consumption, influenced by the rising trend of weight loss medications. I can't imagine that humanity will be deprived of sweets forever 😅

Fundamental Insights:
Chart 3 highlights key financial metrics for HSY:
snapshot

- Market Capitalization: ~$30 billion
- Cash Reserves: Approximately $600 million
- Debt: $5.6 billion, indicating a manageable financial structure for a company of Hershey's stature to weather further market turbulence
- P/E Ratio: Now at 17, which starts to look appealing
- Dividend Yield: At 3.7%, it's particularly attractive for European investors seeking income

Investment Considerations:
Given that this potential reversal signal appears on a weekly chart, expect significant volatility around the earnings announcement

Also the bottoming process can take several months and a capitulation event after earnings could be possible

However, with these signals, an attempt at a price recovery around earnings seems quite probable
Trade active
HSY continues to fall ahead of earnings on Thursday morning
snapshot

MDLZ has just delivered poor figures due to high cocoa prices and is dragging down other chocolate companies with it

Such bottoming processes usually take some time, but if the problems slowly dissolve, then several years of upward trends and dividends can be enjoyed in peace

For investors, it remains to be hoped that cocoa prices will calm down soon

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