The chocolate giant
HSY might be approaching a price bottom ahead of Thursday's earnings
The stock of The Hershey Company (
HSY) has now triggered my favorite technical indicator, a Bollinger Bands and RSI oversold signal on a weekly chart (see Chart 1)
This suggests that we might see a price reversal soon if the company effectively addresses its current challenges
Earnings Expectations and Volatility:
The options market anticipates a price movement of approximately +/-3.8% following Thursday's earnings
Recent Price Pressures:
- Surging Cocoa Prices:
Cocoa prices have skyrocketed (see Chart 2), but I believe this might be a bubble ready to burst as such short-term sharp rises are usually not sustainable

- Declining Demand:
There's been a noticeable decrease in sweets consumption, influenced by the rising trend of weight loss medications. I can't imagine that humanity will be deprived of sweets forever 😅
Fundamental Insights:
Chart 3 highlights key financial metrics for
HSY:

- Market Capitalization: ~$30 billion
- Cash Reserves: Approximately $600 million
- Debt: $5.6 billion, indicating a manageable financial structure for a company of Hershey's stature to weather further market turbulence
- P/E Ratio: Now at 17, which starts to look appealing
- Dividend Yield: At 3.7%, it's particularly attractive for European investors seeking income
Investment Considerations:
Given that this potential reversal signal appears on a weekly chart, expect significant volatility around the earnings announcement
Also the bottoming process can take several months and a capitulation event after earnings could be possible
However, with these signals, an attempt at a price recovery around earnings seems quite probable
The stock of The Hershey Company (
This suggests that we might see a price reversal soon if the company effectively addresses its current challenges
Earnings Expectations and Volatility:
The options market anticipates a price movement of approximately +/-3.8% following Thursday's earnings
Recent Price Pressures:
- Surging Cocoa Prices:
Cocoa prices have skyrocketed (see Chart 2), but I believe this might be a bubble ready to burst as such short-term sharp rises are usually not sustainable
- Declining Demand:
There's been a noticeable decrease in sweets consumption, influenced by the rising trend of weight loss medications. I can't imagine that humanity will be deprived of sweets forever 😅
Fundamental Insights:
Chart 3 highlights key financial metrics for
- Market Capitalization: ~$30 billion
- Cash Reserves: Approximately $600 million
- Debt: $5.6 billion, indicating a manageable financial structure for a company of Hershey's stature to weather further market turbulence
- P/E Ratio: Now at 17, which starts to look appealing
- Dividend Yield: At 3.7%, it's particularly attractive for European investors seeking income
Investment Considerations:
Given that this potential reversal signal appears on a weekly chart, expect significant volatility around the earnings announcement
Also the bottoming process can take several months and a capitulation event after earnings could be possible
However, with these signals, an attempt at a price recovery around earnings seems quite probable
Trade active
Such bottoming processes usually take some time, but if the problems slowly dissolve, then several years of upward trends and dividends can be enjoyed in peace
For investors, it remains to be hoped that cocoa prices will calm down soon
Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.
Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.