A combination of factors here will push this higher most likely.
1-Staking has gone live, a lot of people are moving iota from exchanges to the firefly wallet because of this which will restrict trading supply.
2- iota hasn historicaly underperformed making a favorite and easy short, this could lead a big short squeeze
3- a lot of exchanges (Binance) have have fraction al reserves for coins: that includes iota. A lot of people cant move from Binance to the firefly because of a lack of liquidty. That means big names will be moving to buy large volumes to cover themselves.
a lot of things going right for a big pump here