Short
$JCP SHORT IT TO $0, UNFORTUNATELY IT IS DYING
Even the most optimistic of people will find it hard to build a compelling case for the survival of NYSE:JCP. As sales have decreased the company have been battling the need to reduce debt while also closing stores. The downfall of 
SHLDQ really was the writing on the wall for investors in JCP and despite they best efforts the board, it has been unable to stop the decline. It now looks very much as the end is in sight but it is far from a happy ending. A economic downturn would be the final nail in the coffin.
AVERAGE PRICE RATING HOLD
AVERAGE PRICE TARGET $1.36
J.C. PENNEY CO. INC.
J. C. Penney Co., Inc. is a holding company, which through its subsidiary, J. C. Penney Corporation, Inc., engages in the selling merchandise and services to consumers through its department stores and website. It offers appliances, handbags, shoes, jewelry, shoes, and clothes.
SHLDQ really was the writing on the wall for investors in JCP and despite they best efforts the board, it has been unable to stop the decline. It now looks very much as the end is in sight but it is far from a happy ending. A economic downturn would be the final nail in the coffin. AVERAGE PRICE RATING HOLD
AVERAGE PRICE TARGET $1.36
J.C. PENNEY CO. INC.
J. C. Penney Co., Inc. is a holding company, which through its subsidiary, J. C. Penney Corporation, Inc., engages in the selling merchandise and services to consumers through its department stores and website. It offers appliances, handbags, shoes, jewelry, shoes, and clothes.
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Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.