A little background into the new coin Kodak got behind: its main purpose is to use by paparazzi.
"WENN proposes to launch KodakCoin as the native token of the KodakOne blockchain. What does KodakOne do? It trawls the web for unauthorized use of images that WENN holds the rights to. When the system finds a licensing violation, it will settle payments due to photographers using KodakCoin. Kodak didn’t respond to a request for further details about the blockchain project and the licensing agreement.
If a blockchain-based system to track photos on the web sounds far-fetched, suspend your disbelief for a moment. It’s actually a problem that several startups in the blockchain world have tackled, with varying degrees of success. Among them was Mediachain, which did almost exactly what KodakOne plans to do, and was acquired by Spotify last year. Another firm was Ascribe, which used a blockchain to track fine art and other intellectual property."
Think back to when Long Island Iced Tea renamed their company to Long Blockchain and their stock price skyrocketed overnight. The Kodak hype train took off so fast that it will soon derail.