Nike
Long

Nike ($NKE): Just Bought the Dip (and New Shoes)!

154
Nike stock is at its lowest price in 5 YEARS. This could be the best sale since the clearance rack at the Nike outlet!

Nike NKE stock is now at a 5 year low, and I don't see it going much lower from here. Here are some important facts about Nike:
  • Stock is at a 5-year low despite sales increasing from $37 billion to $51 billion and income doubled.
  • Down 63% from all-time high, despite good fundamentals.
  • P/E ratio is at 22. The lowest since 2018.
  • Forward P/E is at 33, which = growth expectations.
  • Price to sales is at 2.2
  • The price to book is at 7.6, the lowest since 2017.
  • EV/Sales is at 2. The lowest since 2017.
  • Technical indicators are signaling oversold and the price is at a support level.


All in all, it tells me that Nike is now the cheapest it has been in almost 8 years.

Nike risks and issues:
  • Inventory is high worldwide, and inventory movement has been slowing down.
  • Although high, inventory is lower than in 2022 and 2023.
  • Consumption might still suffer this year in the US due to austerity.
  • It seems that many analysts don't like the stock because sales (although growing) are growing less than expected, the business in China is slower than expected, and there is a high inventory.


Despite the issues above, what I see is an iconic brand selling at a 50% discount. Sales are up, income is up, ratios are looking good, and the company continues to be a great business, but the stock is selling at a discount. Nike will definitely not go out of business.

This is a good example of buying value at a good price!
Nike is already part of my portfolio (it has been since the Covid crash), but I'm now adding more.
If I were to start investing now, I would start with a little DCA.
Similarly to all my stock investments, I see Nike as a long term holding.

But honestly, I see Nike as an iconic brand on a 50% OFF clearance sale—too good to resist.
I went straight to the Nike store and bought two pairs of sneakers to help flush out that excess inventory. As a proud shareholder, I'm confident I'll see at least $0.01 back in dividends from my shopping spree! 😅👟

Quick reminder: This is my investing journey, not financial advice! 😊

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