This is what is happening: You have $300 and open a Coinbase account. You log in and realize BTC is too expensive at 60k. You realize you can't afford to become a whole Bitcoiner for now. Then you scroll down and see a bunch of meme coins, and you think... what if? what if this thing goes up to $1. That will most likely never happen, but these meme coins give you hope. You press buy, and hope to hold for long. Then a whale comes and sells on this liquidity and leaves you there. That's the story of meme coins. PEPE has a strong meme, and can hold for now, but be realistic about your expectations, and size accordingly. Never put more money than what you can afford to lose. Godspeed.