Rubic has an amazing use case and competitive advatange with cross chain swaps to coins like Uniswap, Pancakeswap, Sushiswap etc. Moreover Rubic is a multichain DEX aggregator. DEX (decentralized exchanges) are taking over traditional exchanges like Binance, Coinbase and Kraken since many countries ban them from operating.
Decentralized exchanges are the future and evolution of trading and Rubics is a firstmover in this space.
WIth its small cap Rubic is a very lucrative investment. Swaps like Pancakeswap have a market cap of about 3-4$ billion as of this time. Those swaps offer less operability and diverisity in coins, the main competitive advantage of Rubic.
The community is in its development stages and I find the people in it quite litterate and understanding of the current environment in crypto. They see the potential of Rubic + there are tons of news of collaborations with AVAX, Harmony, 1inch, SOL and many more.
I'd say synergies from the masses transitioning to DEX and the high popularity of swaps (no need to verify documents with exchanges) have poised Rubic with success!