Overlaying fundamental factors on technical information (known as hybrid analysis) allows for analysts to understand what moves the market.
Hybrid analysis is useful in particular when it comes to stocks and options (as opposed to currencies and futures) as direct links can be more easily drawn between stock price and fundamental factors. When used in penny-stocks, knowing what moves the market is key to making rewarding trades whilst minimizing risk.
Hybrid analysis requires good understanding in the economic factors that move the market, knowledge that is often overlooked by retail analysts.