Starbucks is a solid company. They had a nice quarter as of late as well.
Recent News:
1.Cold coffee is on the rise and ready-to-drink (RTD) coffee is a significant category, yet 72 percent of households1 have never tried a RTD coffee product. Starbucks newest RTD innovation, Starbucks® Cold & Crafted, was developed to appeal to this very customer with their preferences at the core.
2. Borrow a cup program:
- Order your beverage in a reusable cup and pay a $1 deposit.
- Return the cup and receive a $1 credit and 10 Bonus Stars.
- Each cup is professionally cleaned and sanitized.
3. Starbucks offers Aira, creating accessible experience for blind and low vision customer. Through a smartphone app, San Diego-based Aira Tech Corp connects people who are blind and low-vision to highly trained, remotely-located visual interpreters to provide instant access to visual information.
*Not Financial Advice
What do you think?
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(I dont think this will be a long fall. You can also just wait for a dip and ride it back up.)