"We intentionally keep a low profile. In 2018, that will change. With Sia almost ready for early enterprise adoption, we have hired a public relations firm to increase awareness of Sia and decentralized cloud storage. We will also be increasing our inbound marketing efforts, improving the blog and putting out more high-quality content."
That being said, this coin is going to blow up [in a good way].
To keep it in brief
-It already exsist quite a long time and developers of this coin are finnaly taking some action in marketing part of it, it's a transistion from programmer>
-Sia goes along with BTC, or even sees growth when BTC is going down
-Technology it offers is cheap and more convenient than is available as Cloud or Storage for casual user, which means many people will be coming in
Patience