Analysis Of The Trade Desk
The Trade Desk manages an advertising platform that allows advertisers to plan strategy, optimize and manage advertising campaigns depending on the channel and advertising format. Founded in 2009. Revenue of $301 million (Q3 2021). Capitalization of $46.9 billion.
The online advertising market is growing very briskly and already accounts for almost half of the entire advertising market: $107.5 billion out of $223 billion dollars. The "mobile" part of online advertising is actively growing. According to the annual report, 79% of advertisers' spending on The Trade Desk platform is on mobile and other digital channels of communication with consumers.
Advertisers are under increasing pressure due to the movement of viewers from linear and cable TV to subscription platforms. Therefore, the target audience of The Trade Desk is advertising agencies and service providers for advertisers. The platform provides access to 87 million households, attracting a more targeted focus on consumers, and allows you to better measure the effectiveness of advertising to increase the profitability of each dollar spent.
AVOD — (advertising-based video on demand, advertising on streaming services) is one of the fastest growing areas in the Trade Desk.
For example, there is Paramount + streaming TV and HBO Max, these companies have tariffs with advertising. If you want to launch your advertising on these services, you can do it through a single interface on the Trade Desk, and then see where the result will be better.
The Trade Desk is very popular with customers, according to the latest data, customer retention is at the level of 95% and this indicator has been held for more than 7 years.
The United States accounted for 87% of advertising expenses, and the international - 13%. In the end, it is expected that about 70% of the expenses will be carried out outside the country. For this reason, the company is increasingly investing in international development to serve the global customer base of advertisers.
One of the new markets in the Asia-Pacific region, to which the company is now paying special attention, is India. Trade Desk opened an office in India in June, realizing the potential of this country. In the latest quarterly report, management stated that the digital advertising market in India is expected to exceed $7 billion by 2024 — 10 times the values of 2015.
Revenue increases at a high rate from year to year.
Unlike many other startups,
TTD demonstrates good revenue growth and profitability. For the last 5 years, the company has been operating without losses, profits are growing. Sales are projected to grow by 28.2% by the end of 2022.
According to the results of the third quarter of 2021
• * Revenue of $301 million (+39%);
* With/With sales of $53.4 million (+19%);
* EBITDA of $80 million (+88%);
* Net profit of $59.3 million (+44%).
The Trade Desk methodically builds a competitive advantage: the more sites are connected, the more convenient it is for advertisers to work with it and there are more advertisers, and the more advertisers, the more new sites are connected and the more difficult it will be for competitors to take market share.
Wall Street analysts view Trade Desk shares moderately positively and give a consensus forecast of "Hold". The average target price is $96 (-2%).
A deal to break the $99 resistance level (the level is formed by a trend break).
1) On the premarket, the price has reached the level
2) Accumulation near the level
3) The tool does not roll back
4) There is a large power reserve at the top
Long above $99.4 (limit entry)
Target 1: $101.9
Target 2: $110
The online advertising market is growing very briskly and already accounts for almost half of the entire advertising market: $107.5 billion out of $223 billion dollars. The "mobile" part of online advertising is actively growing. According to the annual report, 79% of advertisers' spending on The Trade Desk platform is on mobile and other digital channels of communication with consumers.
Advertisers are under increasing pressure due to the movement of viewers from linear and cable TV to subscription platforms. Therefore, the target audience of The Trade Desk is advertising agencies and service providers for advertisers. The platform provides access to 87 million households, attracting a more targeted focus on consumers, and allows you to better measure the effectiveness of advertising to increase the profitability of each dollar spent.
AVOD — (advertising-based video on demand, advertising on streaming services) is one of the fastest growing areas in the Trade Desk.
For example, there is Paramount + streaming TV and HBO Max, these companies have tariffs with advertising. If you want to launch your advertising on these services, you can do it through a single interface on the Trade Desk, and then see where the result will be better.
The Trade Desk is very popular with customers, according to the latest data, customer retention is at the level of 95% and this indicator has been held for more than 7 years.
The United States accounted for 87% of advertising expenses, and the international - 13%. In the end, it is expected that about 70% of the expenses will be carried out outside the country. For this reason, the company is increasingly investing in international development to serve the global customer base of advertisers.
One of the new markets in the Asia-Pacific region, to which the company is now paying special attention, is India. Trade Desk opened an office in India in June, realizing the potential of this country. In the latest quarterly report, management stated that the digital advertising market in India is expected to exceed $7 billion by 2024 — 10 times the values of 2015.
Revenue increases at a high rate from year to year.
Unlike many other startups,
TTD demonstrates good revenue growth and profitability. For the last 5 years, the company has been operating without losses, profits are growing. Sales are projected to grow by 28.2% by the end of 2022.According to the results of the third quarter of 2021
• * Revenue of $301 million (+39%);
* With/With sales of $53.4 million (+19%);
* EBITDA of $80 million (+88%);
* Net profit of $59.3 million (+44%).
The Trade Desk methodically builds a competitive advantage: the more sites are connected, the more convenient it is for advertisers to work with it and there are more advertisers, and the more advertisers, the more new sites are connected and the more difficult it will be for competitors to take market share.
Wall Street analysts view Trade Desk shares moderately positively and give a consensus forecast of "Hold". The average target price is $96 (-2%).
A deal to break the $99 resistance level (the level is formed by a trend break).
1) On the premarket, the price has reached the level
2) Accumulation near the level
3) The tool does not roll back
4) There is a large power reserve at the top
Long above $99.4 (limit entry)
Target 1: $101.9
Target 2: $110
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