From its IPO, this good company stocks been a great short target to bad / nonsensical news. Looking at the longer term charts, this company seems to be in position for a good buying opportunity. The company could also be a potential acquisition target, but i'd hardly expect that to happen as the economy needs great sporting brands like them. Considering it relative value and in any situation it seems to be a great buying opportunity. My analysis is based on simple wave counts, RSI and Stochastic indicators.