This has been in a wide range consolidation since April 2019, approaching the all time highs and sticking within the ascending channel verified multiple times throughout 2019. This lengthy consolidation is healthy, and if the upcoming ER demonstrates continued growth and brand loyalty with YETI products- the upside here will continue. Think lululemon & black leggings, kleenex & tissue, ipod & phone, yeti & mug / cooler
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