Celsius Holdings | CELH | Long at $30.00Celcius Holdings NASDAQ:CELH suffered quite a drop over the last 5 months, but it was highly overvalued. While I still view it as fairly overvalued with a P/E of 28x, it's reporting itself as a healthy company, almost no debt, with a bright growth future. Going into earnings, it could have a nice run, but I am staying highly cautious.
From a technical analysis perspective, it fell through my selected long-term simple moving average (white line) and may have a nice bounce from here off the next major support level (blue lines) into earnings. If it does, I expect resistance near $40. Thus, at $30.00, NASDAQ:CELH is in a personal buy zone.
Target #1 = $39.50
Target #2 = $43.00
Target #3 = $47.00
Target #4 = $72.00 (long-term view if no recession...)
Beverages
COCA COLA preparing a final rally to $62.00The Coca-Cola Company (KO) is trading within the 1D MA200 (orange trend-line) and 1D MA50 (blue trend-line) following the October 06 market bottom, the lowest level it's been since March 25 2021. This rally since the bottom is technically the (e) - (f) bullish wave of the symmetrical pattern that the stock traded in from April 25 2022 to December 14 2022. Both are Bearish Megaphone patterns with underlying common characteristic, the Lower Highs Zone, which effectively keeps KO still within the Bear Cycle that started on the April 25 2022 All Time High (ATH).
With the 1D RSI backing up the pragmatic correlation that the wave-length has one more extension to give, we remain bullish on Coca-Cola, targeting $62.00, which is marginally below both the bottom of the Lower Highs zone as well as the 0.936 Fibonacci retracement level, which is the symmetrical level where the December 14 2022 Lower High was priced at.
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Craft Beer Seltzer Alcohol Barometer: Sam Adam's Boston Beer Co.Alcohol consumption
When averaged over two years, 2021-2022, 63% of U.S. adults aged 18 and older consumed alcohol. Gallup, Inc. indicates that "the drinking rate ticks up to 65% when narrowed to adults of legal drinking age" of 21. When segmented based on demographic characteristics:
Eighty percent of adults, 18 and older, living in households with annual incomes of $100,000 or more consumed alcohol in 2021/2022.
Only 49% of those living in a household with an annual income of less than $40,000 consumed the beverages.
Likewise, the higher the level of education, the greater the percentage of adults in the cohort who had consumed an alcoholic beverage, while the incidence of consumption decreased as age increased.
A nearly equal percentage of men and women consumed alcohol, 66 and 61%, respectively, when averaged over the two years.
Pertaining to race and ethnicity, 68% of non-Hispanic white adults, 59% of Hispanic adults, and 50% of non-Hispanic black adults consumed alcohol.
Another source, The 2023 Silicon Valley Bank Wine Report, states data from the Wine Market Council:
28% of consumers were "abstainer ," which "has increased 4 percentage points since the 2017 survey."
18% were "core wine drinker " who "drink wine at least once a week," which decreased from 21% in 2017.
15% were "marginal" who "prefer wine…and consume wine at least every two to three months… wine consumers who drink wine one to three times a month," which decreased from 19% in 2017.
The remaining consume "alcohol, not wine" (29%) or are "infrequent alcohol" consumers (10%).
Alcoholic beverage preferences and purchases
When asked to indicate their beverage category of choice, 30% of consumers preferred liquor, 31% wine, and 35% beer. Another source, IRI, reports that 16% of alcoholic beverage consumers drink beer exclusively, 13% drink only wine, and 11% only spirits. Consumption of more than one category is as follows:
Beer and wine, 13%,
Beer and spirits, 12%,
Wine and spirits, 9%, and
All three types, 27%.
When segmented based on consumption frequency, for consumers between ages 21 and 39 years, Wine Opinions found the following:
Half (51%) of those who drank beer consumed the beverage "weekly or more often," 24% consumed the beverage 2-3 times a month," 8% "about once a month," and the remaining 17% consumed beer "less often or never."
For wine and spirits, the percentage of consumers who drank the beverages at each reported frequency was similar: 30% of those who drank the beverages consumed them "weekly or more often," a third consumed the beverages "2-3 times a month," 16% "about once a month," and 21% of wine drinkers and 20% of those who drank spirits consumed them "less often or never."
Those who consumed beer on a weekly, or more frequent, basis were more likely to be males, weekly wine consumers were more likely to be female, and "consumption of spirits is even by gender."
$ABEV: Bullish Gartley Visible on Higher TimeframesAmbev after bouncing from the PCZ of a Bullish Gartley has held and consolidated marginally above the PCZ and while doing so has shown signs that it could continue up higher from here without a secondary retest of the 0.786 as it has Recently Broken out of a Bullish Dragon and Bounced from a smaller Bullish Shark on the Daily as well as holding the POC of the overall Harmonic Range. It has also Bullishly Broken out of a Bull Flag pattern on its ARS pairing. It could always still come back for a secondary test of the 786 retrace anyway, but due to the reasons above; I think there is a high probability that ABEV will not be going any lower than it has over the last few months and that much higher prices are in play.
TNY appears to be trading in an Ascending Triangle.It appears as though TNY is forming an ascending triangle inside of a descending channel on a log scale chart.
I drew two hypothetical scenarios likely to occur, trading is often never perfect.
On the KST there's recently been a bullish cross, oftentimes throughout the history of the stocks trading, increased price action has followed.
Who Doesn't Love Wine & Trading? Is this a New Year Delight $VWEI just came across Vintage Wine Estates and damn! I have not initiated a position but you better believe I'm looking for the pullback!!!
Descending Channel for TNY?!?!TNY appears to be trading in a descending channel on a micro-level.
Descending channel patterns are short-term bearish in that a stock moves lower within a descending channel, but they often form within longer-term uptrends as continuation patterns. The descending channel pattern is often followed by higher prices, but only after an upside penetration of the upper trend line.
On the KST there has been a bullish cross where I've placed the green downward pointing finger.
On the RSI the downward sloping resistance of a descending triangle pattern is being negated, very bullish and it's possible the price will breach the blue downward sloping resistance of the descending channel to the upside if Tinley can release some note-worthy news next week, don't hold your breath.
A breakout to the upside means there's a shift from bearish sentiment to bullish. It’s recommended that buying into this break should occur after multiple tests of the upper channel line. The reason being breakouts early on in the channel often lead to traps as shorts push the price of the stock back down to the lower end of the channel.
Varun Beverage is getting Sober on Bullish SentimentWhen we smell the air that a bear is coming it comes faster than we think but the smell is definitely their!
And thats what it is showing here on multi timeframe analysis- BEARISHNESS ATLEAST for 2-3 days or more.
Coming week it can touch the indicated Red line as target and SL above Black line
$MNS breakout to new ATHs Great ER forecast catalyst$MNST beverage co. hit ATHs this AM then sold off into the afternoon. Stock moves slow but steady. Monster should be in line to report a terrific quarter with monthly sales #'s at all time highs and CFO said they are in line for highest profit quarter in their company history. Positive technical signals w the MACD crossover to positive, above all MAs, volume increasing as earnings approach. Stock has been consolidating for some time but has made a nice move up lately. Another consumer discretionary/consumer staple stock that could be late to the party like a $WMT and $COST too. Think this can hit 80+ with a ER crush and they do have the greatest returns out of any public company traded on the NYSE in the past 20 years! $MNST Monster Beverages kills it.
Keurig Dr Pepper $KDP $KDP is still consolidating and needs to break the down trend line. After breakout, $28 and $29.36 are the resistance needs to overcome.
NBEV bounced off the 200 Day MA strong.Does this potentially indicate a bottom for NBEV? There's a nice rounding bottom that may form a cup & handle
A cup and handle price pattern on bar charts resembles a cup and handle where the cup is in the shape of a "U" and the handle has a slight downward drift.
A cup and handle is considered a bullish continuation pattern and is used to identify buying opportunities.
Traders should place a stop buy order slightly above the upper trend line of the handle.
It is worth considering the following when detecting cup and handle patterns:
Length - Generally, cups with longer and more "U" shaped bottoms provide a stronger signal. Avoid cups with a sharp "V" bottoms.
Depth - Ideally, the cup should not be overly deep. Avoid handles that are overly deep also, as handles should form in the top half of the cup pattern.
Volume - Volume should decrease as prices decline and remain lower than average in the base of the bowl; it should then increase when the stock begins to make its move higher, back up to test the previous high.
A retest of previous resistance is not required to touch or come within several ticks of the old high; however, the further the top of the handle is away from the highs, the more significant the breakout needs to be.
The RSI is high on all time frames except on a 5 year chart attached to this one you can notice the RSI is around a 46 which is kinda neutral, it's approaching an area where there's been some moderate resistance, but the RSI has risen to a 94 on the 5 year chart & it's stayed in the high 70s for the 2016, 2017 & 2018 bull run.
It's interesting that they've recently launched a CBD Hemp beverage in Japan.