Are you investing in Live Commerce stocks yet ?In Singapore where I lived, the influencers online are mainly congregated in Youtube or FB Live.
But in China where billions of people lived, there are many more live streaming channels that these young, trendy influencers used. Here's just 3 of them among the many. And Covid-19 making more people stay at home has been a catalyst for this live streaming business.
Some say it is for the lazy, mindless shoppers who cannot make their own decisions and need influencers to help them decide while others view it as a way to get products at cheaper discount. After all, vendors can save tons of money from rentals and hiring Sales staff to man the stores and pay commissions.
And if you have bought either of these 3 stocks after the sharp downfall in mid March and hold till now, you would have made at least 100% off them.
From a sales perspective, ecommerce sites like Alibaba provide the platform for vendors to place their products online but a video session hosted by an actual person hawking and promoting your wares come alive and the interaction with users provide the interaction that is the missing ingredient when one is in the store face to face. Throw in the limited stocks and coupons and discounts, the "fear of missing out" frenzy will drive some users to become buyers.
Perhaps culturally, in US and other parts of the world, live streaming has not catch on and consumers are still used to the traditional channels like visiting the stores or simply buying online from Amazon.
References :
Livestreaming is here to stay
WeChat live streaming
