Boston Beer Reportedly in Sale Talks to SuntoryAccording to Wall Street, which cited anonymous sources, Boston Beer saw a spike in value on Friday, as the American brewer is in discussions to sell the business to the international spirits major Suntory.
On the announcement, Boston Beer Company Inc. (NYSE:SAM) had a gain of almost 30%.
The sources told WSJ that although negotiations are still in their early stages, there is no guarantee that a deal would be reached and that a rival bidder may emerge.
Though demand has been hurt by shifting customer preferences, Boston Beer has had a difficult year thus far. This has given rise to rumors of a sale.
After collaborating with Boston Beer to create new spirits and ready-to-drink drinks in 2021, Suntory is well-acquainted with the latter.
Technical Outlook
Boston Beer stock ( NYSE:SAM ) closed Fridays trading session up 22.33% with a Relative Strength Index (RSI) of 68.64 which is slightly overbought. The daily price chart pattern showed a "Bullish Harami" pattern which is a strong bullish reversal pattern.
Bostonbeer
Craft Beer Seltzer Alcohol Barometer: Sam Adam's Boston Beer Co.Alcohol consumption
When averaged over two years, 2021-2022, 63% of U.S. adults aged 18 and older consumed alcohol. Gallup, Inc. indicates that "the drinking rate ticks up to 65% when narrowed to adults of legal drinking age" of 21. When segmented based on demographic characteristics:
Eighty percent of adults, 18 and older, living in households with annual incomes of $100,000 or more consumed alcohol in 2021/2022.
Only 49% of those living in a household with an annual income of less than $40,000 consumed the beverages.
Likewise, the higher the level of education, the greater the percentage of adults in the cohort who had consumed an alcoholic beverage, while the incidence of consumption decreased as age increased.
A nearly equal percentage of men and women consumed alcohol, 66 and 61%, respectively, when averaged over the two years.
Pertaining to race and ethnicity, 68% of non-Hispanic white adults, 59% of Hispanic adults, and 50% of non-Hispanic black adults consumed alcohol.
Another source, The 2023 Silicon Valley Bank Wine Report, states data from the Wine Market Council:
28% of consumers were "abstainer ," which "has increased 4 percentage points since the 2017 survey."
18% were "core wine drinker " who "drink wine at least once a week," which decreased from 21% in 2017.
15% were "marginal" who "prefer wine…and consume wine at least every two to three months… wine consumers who drink wine one to three times a month," which decreased from 19% in 2017.
The remaining consume "alcohol, not wine" (29%) or are "infrequent alcohol" consumers (10%).
Alcoholic beverage preferences and purchases
When asked to indicate their beverage category of choice, 30% of consumers preferred liquor, 31% wine, and 35% beer. Another source, IRI, reports that 16% of alcoholic beverage consumers drink beer exclusively, 13% drink only wine, and 11% only spirits. Consumption of more than one category is as follows:
Beer and wine, 13%,
Beer and spirits, 12%,
Wine and spirits, 9%, and
All three types, 27%.
When segmented based on consumption frequency, for consumers between ages 21 and 39 years, Wine Opinions found the following:
Half (51%) of those who drank beer consumed the beverage "weekly or more often," 24% consumed the beverage 2-3 times a month," 8% "about once a month," and the remaining 17% consumed beer "less often or never."
For wine and spirits, the percentage of consumers who drank the beverages at each reported frequency was similar: 30% of those who drank the beverages consumed them "weekly or more often," a third consumed the beverages "2-3 times a month," 16% "about once a month," and 21% of wine drinkers and 20% of those who drank spirits consumed them "less often or never."
Those who consumed beer on a weekly, or more frequent, basis were more likely to be males, weekly wine consumers were more likely to be female, and "consumption of spirits is even by gender."
Boston Beer running up W Formation breakoutW Formation has formed after an extended downtrend.
The price has broken above and has a likelihood of running up.
Price above all MAs
Target $571.54
CONCERNS:
After a steep downtrend, the price is still vulnerable for upside. Either it rallies hard and furious. Or the market comes back down into the formation.
Either way, we have out signal to go long.
SAM: Boston Beer CompanyLooking to follow his family’s passion for brewing, Jim brewed the recipe in his kitchen with the hopes of challenging the status quo in the American beer industry. He started by introducing American drinkers to craft-brewed beers that were full-flavored, balanced, and complex, and brewed with quality ingredients. Pleased with his brew, Jim started The Boston Beer Company with his co-founder and first employee, Rhonda Kallman. In those first months, Jim walked bar-to-bar with a briefcase full of beer that he called Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a revolutionary man of independent mind and spirit. Boston Lager soon became a catalyst of the American craft beer revolution, making its public debut in Boston on Patriot's Day in April 1985. Six weeks after its introduction, Boston Lager was selected as "The Best Beer in America" in The Great American Beer Festival's Consumer Preference Poll, which became an award Samuel Adams Boston Lager went on to win an unprecedented four times.
If you're unfamiliar as to what beverages are made by SAM, think Samuel Adams (of course), Angry Orchard, Twisted Tea, Truly (seltzer) among others. While you may not be hip to 'Boston Brewing Company', if you enjoy alcoholic beverages, chances are you've indulged in at least one of their products.
More fascinating to me than the number of household brands this company supports is the wave structure of its all-time price action. If one didn't believe in the power of an extended 3rd wave before now, feast your eyes on its magically vertical increase in price, practically since inception! For what its worth, I have no stock or positions with SAM however, as an Elliott Wave fanatic, I'm excited to show the power of such a move.
To get ahead of the wave and find potential moves like these (or avoid the downfall that comes after a completed wave cycle), join us on the waves.
The Boston Beer Company (NYSE: $SAM) Looking Very Tempting 🍺The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other retail outlets. It also sells in products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
Post 10/22 Q3 FY21' Earnings Analysis$AXP, $SAM, $HCA, $RF, $HON, $SLB
All major averages finished last week in the green to post a third straight week of gains - Dow closing at an ATH - Big name earnings reports continue to drive markets
$AXP - American Express - reported Q3 FY21' earnings of $2.27/share - beat estimates by 27.5%, bottom line increased 74.6% YoY - driven by growing revenues & strong segmental performances - partly offset by increasing costs
$SAM - Boston Beer - reported Q3 FY21' earnings of $2.97/share - missing estimates of $4.04 per share - compares to earnings of $6.10 per share a year ago - this quarterly report represents an earnings surprise of (26.49%)
A quarter ago, it was expected that this brewer would post earnings of $7 per share when it actually produced earnings of $4.72 - delivering a surprise of (32.57%) - over the last four quarters the company has beat EPS estimates just once
$HCA - HCA Healthcare - reported Q3 FY21' earnings of $4.57/share - beat estimates of $4.10/share - compares to earnings of $1.92 per share a year ago - this quarterly report represents earnings surprise of 11.46%
$RF - Regions Financial - reported Q3 FY21' earnings of $0.66/share - beat estimates of $0.53/share - the bottom line compares favorably with the prior-year quarter’s $0.49 - results were driven by a strong capital position, & a rise in deposit balances provided some respite - benefit from credit losses was a tailwind - lower revenues & rising expenses were major drags
$HON - Honeywell International - earnings were $2.02/share - beat estimates of $2.01/share - bottom line soared 29.5% YoY - revenues were $8,473 million - missing the consensus estimate of $8,708M - top line increased 9% YoYr on a reported basis - rise was driven by strength in warehouse & workflow solutions, productivity solutions & services, & gas analysis businesses along with strong demand for building products as well as process solutions services and thermal solutions - also supported by a recovery in commercial aftermarket demand & solid growth in business & general aviation original equipment demand
$SLB - Schlumberger - announced Q3 FY21' earnings of $0.36/share - in line with estimates - bottom line increased significantly from the year-ago quarter’s profit of $0.16 - total revenues of $5,847M - missed estimates of $5,940M but improved 11% from the year-ago quarter’s $5,258M - earnings were aided by a surge in stimulation activity in Argentina, stronger North American rig activity along with ramped up drilling operations at offshore & onshore international resources - this was offset by lower contributions related to Digital & Integration from Europe/Africa
SAM ready to start movingNot a financial advisor.
SAM has been beaten down badly, and currently has a legal battle about its previous earnings.
SAM is looking to recovery here and move bullish. I want to see this break above $580 and come back and test support. Should be looking to get over $700 in the near term.
SAM is a beer giant, there is no doubt in my mind that they stay at these levels long. This is a $1000 stock mid to long term. There is a gap at the 900 level, that will eventually get filled. Technicals are all drastically cooled off, this will see a good run to come.
Green line is my expiration date for my options I purchased here.
Chime in with any questions or concerns.
SAM Got in a bar fight...Not Financial advise.
Still high risk here.
SAM has a lawsuit underway here, people have up till Nov 15th to file their personal claims.
I'm playing calls here. SAM adams is not a bad company, they saw rapid growth in share price last year. Needed a major cool down. Momentum is still negative but looks like a train coming full force. MACD soon to cross, Weekly showing signs of reversal. True Strength Index appears to line up with November for a pop.
Very high risk here but I'm willing to tac on that risk. The reward seems to be worth while, even being super early here. There is a gap on the daily that should look to get filled. 740 - 904. Thats what I'm eyeing up. Seems to be a rather appealing upside here.
It’s happy hour for $SAM$SAM has recently seen a decline in price from the $1300s down to the $650s. It’s starting to look like it may have found it’s general floor area and would be looking to bounce.
Looking at the 4hr, we may be able to expect a tiny bit lower off the bat at opening allowing for an entrance coming at $654. With the increased volume recently and further partnership news and product release we may be able to expect upwards of 61.8% if not 100% retracement, but it would be advised to take profits & adjust your stops along the way. On the daily momentum is about to flip bullish and RSI is near bottom, which bot support the bullish claim.
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