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FACEBOOK: FUNDAMENTAL ANALYSIS+PRICE ACTION & NEXT TARGET|LONG🔔Facebook beat Wall Street analysts' expectations in its second-quarter earnings report. Revenue rose 56% year-over-year to $29.1 billion, beating analysts' forecasts, and earnings per share doubled from the quarter that suffered a lockdown a year ago to $3.61, beating the consensus forecast of $3.02. Despite that strong performance, Facebook's stock price fell 4 percent as the company's growth lagged behind that of Google's parent company Alphabet, and the company said it expects earnings growth to slow significantly in the second half of the year. But the second-quarter results weren't just indicative of the underlying numbers. Facebook CFO Dave Wehner recently warned investors of an impending slowdown in the company's revenue growth in the second half of 2021. After reporting impressive growth in advertising revenue compared to the second quarter of last year, Wehner reminded investors that April and June of last year were very volatile times for marketers who cut back on advertising spending. As we enter the second half of the year, comparable periods from 2020 will be much more difficult, and revenue growth will slow. That's why investors shouldn't be too concerned about Wehner's comments. Looking back to 2020 and the first half of 2021, investors can get a better idea of where Facebook is headed. In the second quarter of last year, Facebook's ad impressions were up 40%, while average ad prices were down 28%. Naturally, this presents a difficult comparison for ad impressions growth, but it's easy to use the previous year's numbers to compare ad prices. Indeed, Facebook's ad impressions grew only 6% in the second quarter, but ad prices jumped 47%. Facebook | Fundamental Analysis As you can see, ad prices remained relatively low during the second half of the year. While this is still better than the average decline in ad prices in the first and second quarters of 2020, the growth was not what investors are used to. At the same time, growth in ad impressions declined on the back of improved pricing. In his forecast, Wehner virtually eliminated the variable of ad impression growth from the revenue growth equation. He said he believes that the rise in the COVID-19 pandemic, which has been particularly pronounced in the high-margin region of North America, poses a challenge to 2021's attraction growth. In addition, the growing shift from feeds to video products such as Stories, Reels, and Facebook Watch will lead to a decline in impressions. Even if we exclude the growth in ad impressions from revenue growth projections, ad prices should still increase markedly in the second half of the year due to strong demand from marketers. One need only look at the revenue projections of Facebook's competitors to get an idea of demand in the third quarter. According to Twitter, the company expects revenue growth of 30% on average, and Snap, in turn, expects revenue growth of 58-60%. Nevertheless, Facebook should be able to increase the number of ad impressions. First, the company continues to increase the number of daily active users by 7% and 12% on Facebook and the entire family of apps, respectively. Second, the company is increasing ad downloads in its video products, such as Reels, which account for a significant amount of engagement on Instagram. Reels is still in the very early stages of monetization, but it is growing rapidly. This factor, combined with the growth in users, makes modest growth in impressions possible. With continued strong demand for digital advertising and modest growth in the number of impressions, FAANG share ad revenue should continue to grow at a pre-pandemic pace in the upper 20% range. Yes, this is a slowdown from the first half of the year, but it is still very strong growth for a company of this site like Facebook.
Editors' picks
NASDAQ:METALong
by FOREXN1
19
Losing friends #stocksFacebook is being cut from the portfolio today after breaking below range lows. The stock has been an underperformer since I bought it in the November and I am not going to wait around for it to get its act together. If we can get back over 275 and the downward trendline I will reconsider but for now the stock is a no touch. The twitter news is bad for twitter based on the price action today but I think it is equally bad for Facebook. Both are going to have to try to balance free speech with disinformation and I am not sure if either have the answers.
NASDAQ:META
by IngenuityTrading
6
Is Facebook losing friends?Facebook has been a holding in the portfolio since late November but has been a slow moving loser. The low end of the weekly range (rectangle low 264) was tested today but price responded well. I have been looking for all-time highs but its recent performance has given me doubts. For now we just sit and wait. The company is definitely not getting the love it once did but that can change at anytime. Todays low will be the line in the sand. Below todays low we will cut the position and re-evaluate
NASDAQ:META
by IngenuityTrading
1
Facebook Losing Bull Traction? Channel Spotted..The current upward channel has been good signs for you bullish bag holders as we did break higher overall. We need to keep in mind of were we currently sit on the upward channel though. 3 previous touches on this level of Resistance signaled selloffs to occur. The green horizontal line is previous breakout for a new high, we yet to retest that price. No way that I'm looking to long here too risky, I would like to see a pullback. Best of luck.
NASDAQ:META
by UnknownUnicorn2319099
💰 Will Resistance Hold For Facebook? (FB)💰 LET'S GET INTO SOME FACEBOOK ANALYSIS!💰 1️⃣ First off SMASH that LIKE BUTTON & Give us a FOLLOW for DAILY ANALYSIS! ❤❤❤ (Overall Market Sentiment) 🤷‍♂️ Neutral - 3day Chart - Green Engulfing Candle - 3/3 EMA DOTS Green Facebook is sitting on a key level of Resistance but has not shifted on any indicators yet for the 3 day. Let it play out the rest of the week and see how it closes. Best of luck to you and all of your trades this week! 🤜 Drop your charts and comments down below, share with us what you think is going on in the markets! ❤❤❤ Thanks for checking out our analysis! ✌😁✌ 🥇MLT | MAJOR LEAGUE TRADER
NASDAQ:META
by UnknownUnicorn2319099
🤔 Facebook Resistance, Keep Eye On It... (FB)🐻 Could be an opportunity for bears to step up as we approach a key upward channel Resistance level. This is 4th time hit on channel Resistance and followed by a very strong extended rebound. I'd look for a long term play on the 3day to turn over. Look for a lower low breakout to print on daily. $240 is key Resistance price level. The daily seems to be attacking multiple times but getting rejected. Keep an eye on it. Great time to look for a solid play.
NASDAQ:META
by UnknownUnicorn2319099
2
Facebook Searching For New Support! (FB)I had a request from a follower earlier today to review facebook stock, let's have a look 😁 We are traveling in a clear controlled parallel channel to the upside from the recovery of the massive selloff. 12hr and up are all firing green and now breaching the past the 232$ old Resistance and trying to turn it into new support. (Horizontal support) We are also turning for a push off the upward channel support. I like that it did push for the highs. All indicators are from the ema dots and the Crossover strategy are shooting green! Your next breakout level will be 237.51, a push up we will travel to the top of the channel. When the candle compresses and fires red with the ema dots indicator that's where we will look for a sell at the top of the channels Resistance or a break out of the parallel upward channel through the bottom of support. For now it looks good to continue to sit on. We will see how strong the old Resistance becomes for a potential new support. If channel were to break and drop below 223.14 we would then look for a short on a distribution play. Best of luck to you, have a blessed day! Want me to review a symbol? Message me directly and don't forget to smash that like button! 💯 🥇MLT | PRO TRADERS
NASDAQ:META
by UnknownUnicorn2319099
16