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Investing in Boring BusinessesVLGEA is a boring business. It operates a chain of ShopRite groceries stores across PA, NJ, and MD. The company averages a modest 6% sales growth CAGR and has paid a dividend every year since its inception in 1965. I like investing in boring businesses. Stable, consistent returns on shareholder capital can have tremendous compounding effects. VLGEA sits on a ton of cash, has stable, consistent free cash flows with an unlevered FCF 10Y CAGR of 29%. Although the company faces stiff competition in an industry that already deals with narrow margins, they have flexibility and potential to get to their intrinsic business value of around $31 - $36/share. I wrote a blog piece about them where I go into more detail, give it a read here: rockvuecapital.wordpress.com From a technical standpoint, if the stock can hold at this current support level of 22.50 - 23, I would venture to initiate a starter position with a stop loss right below that support. Any price acceleration from the bottom I would add on to my position. Please let me know if I missed anything, or if I have any blind spots in my analysis, it really helps! Thanks, Brandon
NASDAQ:VLGEALong
by BrandonBeylo
33

Select market data provided by ICE Data services. Select reference data provided by FactSet. Copyright © 2025 FactSet Research Systems Inc.© 2025 TradingView, Inc.

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