WFM - Gap BelowThere is a gap between 51.88 and 51.52. If price comes to fill this gap, look to go long.
The next line of resistance is around 54.00.
Customer Sentiment.
Customers love Whole Foods. Every yelp store review you check, you'll see that the customers complain of the prices and of the crowdedness, but love the food. So if Whole Foods stores are generally crowded, then they're picking good locations, they're selling a lot, and they have room to expand with new stores.
2014 drop off:
Price dropped off last June. This is because of missed earnings reports due to expenses. The expenses are new stores, and all of this information is available in the financial report on the company website.
Expanding:
Whole foods has expanded with many new stores in the past three years.
Employees.
Whole foods does seem to compensate their employees better than other grocery stores. In contrast, you have Walmart workers who are surviving on food stamps and in-store food donation bins, for the workers, who work for minimum wage to sell a mix of chinese imports and now some organic food. I think Walmart and the others don't get the idea. Worker sentiment matters because when the workers are underpaid, they treat the customers worse, and sometimes they go on strike, which is something to watch out for.
Whole foods has been expanding into a market that is gaining popularity. I don't see this trend changing soon. I have a good feeling about the February earnings report and the company as a whole.
When consumers have more money, they will buy healthier food. Whole Foods is one of the better grocery stores.
HOLD
The Opportunity's Blackberry "BBRY" Could Be Capitalizing On. I believe, fundamentally, that blackberry is undervalued at its current share price and this is why. Initially that had a hard time keeping up with the competition, and lets face it the Z10 and the Playbook were both major flops. But a business can, and should use its failures to its advantage, and use it to tweak their business model which is what BB seems to be doing.
They have come to the understanding that, "Maybe we can't keep up with Apple in the consumer market, but we're still holding up the business world, why don't we capitalize on that"; which is exactly what they are doing. With their new product the "Passport" which was announced earlier this week, they have created a device that is is targeted to people in the business world. They have adapted their business model to suit their target audience, rather than fighting to hold a weak position in the consumer market.
Another huge asset that BB has, that many others are unaware of, is their secure network that is completely "off the grid". Any sensitive information is inaccessible to the outside world for hackers to obtain. Apple boasts about their security, yet hundreds of celebrities icloud accounts were hacked simultaneously earlier this month, while their private information was published to the web.
On top of that Apples new "IOS 8" operating system has had major issues, and the latest iphone has had several reports of bending in peoples pockets. Blackberry has a window to capitalize on the mistakes of apple, but its closing. Remember when Samsung mocked apple during the iphone 5 release, for their gimmicky marketing tactics, when Samsung introduced the Galaxy s3? That campaign alone allowed them to steal a huge market share from Apple.
I strongly believe BBRY's next earnings report will be in the green. There is no reason why the Passport should flop, unless there is a catastrophic failure that has yet to be found, which is unlikely. By narrowing their target audience, they can focus their expenses, and maximize profits by wining over a particular market share. Making their product exclusive, it will inevitably become a desired product.