Footlocker ( FL) has been resting from a fall and waiting LONG
www.msn.com [/url ]
FL is here on a 30 -minute chart. It fell badly after good earnings 3 weeks ago and has been
resting in a narrow range for about half of that. A volatility squeeze released and some price
action with corresponding increase in relative volume resulted. FL has about 50% upside to
the price level before the last earnings. i am expecting a trade for 2-3 weeks realizing 50%
profit. The news catalyst cited in the link above of an upside of 25% in an upgrade has put
trader's eyes on this ticker. Mine are as well. It has reminded me to check on Nike.
JWN
Nordstrom's Strategic Shift: Navigating Challenges in the RetailIn the ever-evolving landscape of retail, Nordstrom ( NYSE:JWN ) stands at a pivotal crossroads, grappling with the aftermath of a global pandemic and the shifting tides of consumer behavior. The recent announcement of weaker-than-expected forecasts for 2024 has sent shockwaves through Wall Street, prompting analysts and investors alike to scrutinize the company's strategies for survival in a fiercely competitive market.
Amidst concerns of sluggish demand and cautious consumer spending, Nordstrom ( NYSE:JWN ) finds itself facing an uphill battle. Despite delivering strong holiday-quarter sales, the specter of inflation and higher interest rates looms large, casting doubt on the company's ability to stage a robust recovery. With annual revenue projections falling below expectations and profit per share estimates disappointing investors, Nordstrom's ( NYSE:JWN ) performance in the coming year hangs in the balance.
Analysts point to several key factors contributing to Nordstrom's challenges. The company's reliance on non-essential items, such as apparel and household goods, leaves it vulnerable to fluctuations in consumer sentiment and economic conditions. Moreover, intensifying competition from online retailers and fast-fashion brands has put pressure on Nordstrom's traditional brick-and-mortar model, necessitating a strategic rethink.
In response to these headwinds, Nordstrom ( NYSE:JWN ) is embarking on a bold new direction. Central to its strategy is a concerted effort to revitalize its discount banner Rack, leveraging it as a vehicle for growth in the burgeoning off-price channel. By tapping into the demand for affordable, trend-conscious products, Nordstrom ( NYSE:JWN ) aims to broaden its appeal and capture market share among lower-income consumers.
The decision to eschew new full-line stores in favor of expanding Rack's footprint underscores Nordstrom's commitment to adaptability and agility in a rapidly changing industry. By reallocating resources towards areas of growth and opportunity, the company seeks to carve out a niche in the market while mitigating the impact of stiff competition.
However, challenges persist on the horizon. Nordstrom must ( NYSE:JWN ) contend with Macy's, its peer in the retail sector, which has opted to pivot towards its luxury brands to court higher-earning clientele. The divergence in strategy highlights the divergent paths taken by retailers grappling with similar market forces, underscoring the complexity of the retail landscape.
As Nordstrom ( NYSE:JWN ) charts its course for the future, the road ahead remains fraught with uncertainty. Yet, amidst the turbulence, opportunities abound for those willing to embrace change and innovation. With a steadfast commitment to adaptation and a keen eye on emerging trends, Nordstrom stands poised to weather the storm and emerge stronger on the other side.
I like JWN at 14.13Nordstrom is still a profitable company, even if middle-class retail continues to evaporate.
It has BIG SUPPORT at this level.
Has a tendency to jump up from this level.
COUNTERPOINT: No real idea how many people are willing to buy/sell at prices lower than this; sub-14 hasn't been seen since late 2020.
Nordstrom Head and Shoulder'sJWN has a trailing twelve month Price to Earnings (PE) ratio of 73.69 which places it above the histroical average of roughly 15.
Another expensive retail name
#JWN has alot of stores in #California
Obviously not a great place to be a retailer, given the rampant crime spree going on in that state!
well The chart action clearly foretells further woes ahead ..
$JWN Nordstrom Ryan Cohen Really did Buy the Turtle Necks. Seems A good area to keep eyes on.
Try see if finds support on POC (Point of Control) in Volume Profile
Looks primed to move up.
Possible Targets Described in Video
Not Financial Advice.
If Ryan Cohen Has bought in, I suspect this is worth a entry.
NYSE:JWN
JWN Bearish inclined naked calls 14 Oct expiryWhats The Plan/Trade/Thought
JWN seems like a good candidate to sell calls especially since they had a huge 16% gap down after their earnings on the 16 Aug
My hypothesis is that there will be a continued bearish price movement below S&R 19.26. Encouraged by the broader market movement and retail’s tightening
Despite the Fed’s action, the latest reports still see a rising CPI and Core inflation numbers. If the effects are not yet felt by the consumers this will catch up soon
JWN has a S&R line on 19.26 and so far it seems to be holding out
Risk Mitigation
21.72 is a Trade Risk Point where the recent gap would be filled and a full reversal is confirmed
19.26 is an S&R line and if it holds out it confirms the new bearish price direction
Imagine Yourself Taking The Other Side
With the huge 17% bearish gap, I don’t think it is a good risk to be bullish on this stock. Especially with the bear market stance
Look For New Information
No new information
How Do I Feel Now
I would have preferred to sell at the strike of 23 but the price provided was not conducive. I bought this at 22.5 as if my hypothesis of a continued bearish price direction at S&R 19.26 holds, we should be ok.
Trade Specs
Sold 410 Calls @ 0.15
Strike: 22.5
% to Strike: 22.73%
BP Used: 77k
Max Gain: 6150
JWN Bearish inclined naked calls 31 July expiryWhats The Plan/Trade/Thought
JWN (Nordstrom) is a luxury departmental store chain. With the concerns of the recession and the cooling signs of the job market, layoffs in tech and the overall retail leadership cautiousness during the earnings. I think this is the right direction especially since it is following the larger market direction
US retail sales also post the first drop in 5 months as auto purchases plunge and inflation bites
Risk Mitigation
I have two S&R lines at 26 and 29.46 if it breaches 29.46 it is an immediate close
Imagine Yourself Taking The Other Side
I would not take a bull position on this. Especially since retail is one of the industries that will be hit first by inflation
Look For New Information
The slight decline in May, restrained by a plunge in vehicle purchases and other big-ticket items, suggesting moderating demand for goods amid decades-high inflation.
I Feel
I believe I am aligned with the larger market sentiment. While there might be a technical recovery. I think the drops are deeper than the climbs. Also the media keeps hammering into readers the “recession” word
Trade Specs
Sold 270 Calls @ 0.34
Strike 31
26% to Strike
BP Used: 66460
Max Gain: 9004.5
Nordstrom JWN - A Latent ScalpI hear that the economy is pretty bad right now. So bad that we're in a recession, although the Government doesn't like the word "recession."
The real word to describe the situation humanity is facing that nobody is saying yet, however, is "Depression."
Here in North America, we aren't quite there yet, but no amount of money printing and astroturfing is capable of keeping the true state of the environment, the food supply, the water sources, and our energy reserves hidden for all that much longer.
So, they say that for a company like Nordstrom, it's surely "a strong sell." After all, the whole sector is going down the drain because even the middle-upper class is spending less, and that surely is true.
Yet, one doesn't have to back up the dump truck to buy and hold something for 6 years, either.
Nordstrom's post-dump price action has some unique characteristics. Mainly, that for the better part of two weeks, it's been completely bearish.
It also has not retested the $20 psychological level to find buyers, or rebalanced the dump's gap. That all on its own is peculiar in a market that just loves to flirt with gaps after making them, at least a little bit.
With price trading as low as $16.84 on Friday, a run to $21 yields a 22% trade. Ideally, if price action is to do the pseudo fakeout dump I am expecting when markets open on Tuesday:
SPX / ES - Bull Whips and Bear Saws
One can get in cheaper than $16.84, and then the risk/reward is all the sweeter.
I believe it's without a doubt that an exceptional shakeout is coming in the markets, a fundamental correction that will crack the pre-COVID highs and have everyone questioning what's going to happen with their happiness and their investments.
So JWN Nordstrom is not something you would want to hold. You want to drop it like a hot potato. But its current setup does provide what may be an imminent opportunity.
NORDSTROM - BEARISH SCENARIONORDSTROM reported better than estimated Q2 results.
EPS came in at $0.81, better than the consensus estimate of $0.80. Revenue grew 12% year-over-year to $3.99 billion, compared to the consensus estimate of $3.96 billion
Despite the good report
the American luxury department store chain is facing demand and customer traffic decelerating
The next price target is located at the $12 support level.
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JWN Recurring PatternA large broadening wedge has formed showing three distinct tops initially
This recurring pattern can be seen in red with the last top yet to form
With this top to form a large bullish move is required
Similar bottoms can be observed also along the bottom dotted line re-emphasizing the pattern
200MA for further emphasis
JWN Bullish inclined Naked Calls 20 May Expiry (May Track 3)Whats The Plan/Trade/Thought
I had filled my Macy’s trade first but as I was looking at the charts I realised that it was possible for me to create some sort of a hedge with JWN and M (one being Puts, the other Calls).
JWN similar to Macy’s has strong S&R lines at 30, 26 and 24.19
As I believe we are in the ranging situation. I expect the price to drop or go up but be contained within the S&R lines at least for the short term
I Feel
I’m entering this reflection post and 2 days after filling this trade, Fed Powell announces the rate hikes and the price drops by 5.25%. Not surprising, but I didn’t expected this drop to happen so quickly. I figured this would happen closer to May.
I’m still confident of this trade plan
Imagine Yourself Taking The Other Side
This is possible also as it is aligned with the range movement I expect and there is an S&R line at 30.20
Imagine Yourself As A Neutral Observer
This trade as a hedge with the Macy’s trade makes good sense and the strong S&R lines below at 26 and 24.19 gives good resistance
Look For New Information
Before trade entry Nordstrom generally has positive news with it rising 27%
How Do I Feel Now
I feel ok, with the current situation but will have to monitor how the first S&R line holds
Trade Specs
Sold 340 Puts @ 0.22 - Strike 22.5
% to Strike 29%
ATR 22%
BP used 75k
Max Gain: 7534.4
Nordstrom (NYSE: $JWN) Jumps 10%+ During Pre-Market Hours! 🤸♀️Nordstrom, Inc., a fashion retailer, provides apparels, shoes, beauty, accessories, and home goods for women, men, young adults, and children. It offers a range of brand name and private label merchandise through various channels, such as Nordstrom branded stores and online at Nordstrom.com; TrunkClub.com; Nordstrom.ca; Nordstrom stores; Nordstrom Rack stores; Nordstrom Locals; Nordstromrack.com and HauteLook; clearance stores under the Last Chance name; Trunk Club clubhouses; and Jeffrey boutiques. As of December 31, 2021, the company operated 94 Nordstrom stores and 240 Nordstrom Rack stores in the United States; 2 clearance stores; and 7 Nordstrom Local service hubs, as well as 6 Nordstrom stores and 7 Nordstrom Rack stores in Canada. Nordstrom, Inc. was founded in 1901 and is headquartered in Seattle, Washington.
JWN Bearish inclined Naked Calls 11 Mar Expiry (Mar Track 2)Whats The Plan/Trade/Thought
I identified this trade by looking at Finviz Groups and shortlisted the mid volatility Industry players (1 Month bull, 2 - 1 Week bearish). This was because I wanted to be trading in industries with less volatile price movements. Previously for the past 4 months I have been trading in industries at the forefront of any movement. Travel, Banks, VXX
JWN is part of the department store industry and has seen a huge dip (20%) on the 24 Nov due to lacklustre results. While I don’t expect any huge dips in the near future, I also don’t expect huge bullish jumps especially with the current climate
The other department store counters I explored were M and KSS. I liked KSS’s price movement also as it already spiked on the 24 Jan due acquisition news. M did not provide a good price for options contracts
I Feel
I felt good for this trade and tactic as I have adjusted by trade selection and strike prices towards a volatile market bearish ranging market.
This means I will take extra far strikes, even through it means sacrificing some alpha
Imagine Yourself Taking The Other Side
I would feel afraid given all the negative news on Ukraine and Inflation. I do not think I would take this trade on the opposite side at all.
Imagine Yourself As A Neutral Observer
While there is confidence in selling calls, there is also the earnings release on the 1 Mar. But given the entire market I think this is a safe bet. There is enough room for the price to rise (33% from strike) and it expires on the 11 March just before the release of the Interest rate increase (Week 14 Mar).
Look For New Information
I am clearly rejecting the risk of earnings and if I am wrong in this trade. This would probably be the reason.
How Do I Feel Now
I feel confident since was planning it and since I entered. This is a good trade and if it goes south it would either be because of me ignoring Earnings or just how the world turns.
Trade Specs
Sold 270 Calls @ 0.33 - Strike 27
% to Strike is 33%
ATR is 55%
BP used is 55k
$JWN New Target 37.28 Key Levels & Analysis$JWN New Target 37.28
Whoah… what happened here? Gotta love when a stock takes a hit on good earnings. New target… a little lower than before because this market is crazy. Haha… trying to lock in profits a little tighter…
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On the far right of the chart is my Average (Grey) Current Target (Green), and Next Level to add (Red) Percentage to target is from my average.
ONLY ADD at support levels & FIB levels… labeled
I start every position with .5 - 1% of my account and build from there as needed and as possible.
I am not your financial advisor. Watch my setups first before you jump in… My trade set ups work very well and they are for my personal reference and if you decide to trade them you do so at your own risk. I will gladly answer questions to the best of my knowledge but ultimately the risk is on you. I will update targets as needed.
GL and happy trading.
ADDED to $JWN Target 39.34 for 21.46% $JWN Target 39.34 for 21.46%
Or Double position at 25.44
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On the far right of the chart is my Average (Grey) Current Target (Green), and Next Level to add (Red) Percentage to target is from my average.
Numbers with an A are places that are a good idea to add if you can.
Numbers with a D are places where you should double your position.
I start every position with .5 - 1% of my account and build from there as needed and as possible.
I am not your financial advisor. Watch my setups first before you jump in… My trade set ups work very well and they are for my personal reference and if you decide to trade them you do so at your own risk. I will gladly answer questions to the best of my knowledge but ultimately the risk is on you. I will update targets as needed.
GL and happy trading.
$JWN Target 40.10 for 20.97% $JWN Target 40.10 for 20.97%
Or double position at 26.20
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On the far right of the chart is my Average (Grey) Current Target (Green), and Next Level to add (Red) Percentage to target is from my average.
I start every position with 1% of my account and build from there as needed and as possible.
I am not your financial advisor. Watch my setups first before you jump in… My trade set ups work very well and they are for my personal reference and if you decide to trade them you do so at your own risk. I will gladly answer questions to the best of my knowledge but ultimately the risk is on you. I will update targets as needed.
GL and happy trading.