Estee Lauder | EL | Long at $63.00On November 13th, 2024, the Director of Estee Lauder NYSE:EL purchased $10,000,000+ worth of shares. From a technical analysis perspective, this makes sense as it almost double entered my "crash" simple move average lines (indicated in gray). On the rare occasion the price double dips these areas, odds are typically in my favor a rally may be ahead (obviously, without unforeseen bad news from the company). While it still may dip into the "crash" simple moving average lines ( GETTEX:50S ), I believe the "Santa Claus" rally is around the corner and we may be close to a near-term bottom for $NYSE:EL. However, this is a very risky play due to the fundamentals of the company - which currently aren't good. But future prospects from NYSE:EL may change the momentum. Thus, at $63.00, NYSE:EL is in my personal buy zone.
Target #1 - $86.00
Target #2 - $100.00
Target #3 - $120.00
Makeup
EL - Estee Lauder Cos: Is the end of the capitulation?up +5%.
I am buying right now, right here after this bounce of +5%.
no more than 5% to 7% of my portfolio.
I know that the stock has been completely decimated, they have high levels of debt, their profit margins have decreased from 6.9% to 4.2%, insiders have recently sold, and the dividend is not well-covered by the cash flow.
However, I have confidence in this technical rebound before the earnings announcement in 6 days.
Wish me luck, and I hope the dividend will cover the potential losses, lol.
Classic bull flag setupEverything is in the chart.. classic bull flag setup on $ulta. Financials are great, EPS is solid, basically recession-proof at the moment.
CALLS idea - wait til retest of 410-420 and grab $500 calls 2 months out.
PUTS idea - wait til top of channel is hit then grab 430 puts 1 month out.
This is not financial advice, just for fun!
Amidst The World's Greatest Beauties Are Its RuinsULTA has been dodging fate for too long, anytime its indicated shorting opp. in 2022 it somehow finds new legs and treads higher. In my charts I use colors in accordance with their interpretation, so I didn't mean to paint this red it just only warranted red drawings, glamour stain tears goes with the pearls.. anyway:
- Nasty expanding triangle with Distribution, earnings as a catalyst to finally tank this (it needs a healthy pullback to continue growth over the years, good company, ugly chart)
- Bearish Harmonic more noticeable on the daily that indicates potential for pre-earnings run up to low 400s (around 410-413).. This would be ideal entry point for short position, looking at December puts
- Very similar setup to ULTA earnings in August 2019 (if you aren't familiar with its chart here is what happened: gap down from 330 to 230 on Earnings miss; this has seasonality based on the business and August report generally under-performs, especially when at reversal point w.r.t. chart structure, such as currently)
Expectations:
* Gap down following Earnings August 25th to the 295-330 range, followed by dead-cat bounce and continued downside
** Minimum Downside target by December 2022 is 223
*** If things get nasty it could get hit to 67 but I wouldn't bank on this because it will squeeze at some point after 223
#NFA