Purple Innovation | PRPL | Long at $0.93Purple Innovation / Mattress NASDAQ:PRPL is facing a Nasdaq delisting if it can't stay above $1 by early 2025. However, a positive move up (from a technical analysis perspective) may be brewing. My historical simple moving average lines are approaching the price, which more often than not means a future price jump. But the question is, will it occur before the scheduled delisting?
Google Trends shows the largest spike in the search for "Purple Mattress" occurred between June to December 2024. The CEO of NASDAQ:PRPL bought $203k worth of shares around this initial spike. The company is not expected to be profitable for some time, but I am more interested in the short-term move here vs the strength of the company, long-term. So, while this is a "risky" play, especially with the approaching Nasdaq delisting, it's interesting from a technical analysis end. At $0.93, NASDAQ:PRPL is in a personal buy zone through January 2025.
Target #1 = $1.14
Target #2 = $1.30
Target #3 = $1.50
Target #4 = $1.63
Mattress
$TPX: Sleep Tight BearsXHB broke through an important 77.5 low volume node today and TPX has just been on fire. You might be asking how a mattress company and homebuilders are correlated well I'm playing it as a proxy and potentially one that could outperform the homebuilder index in general. You gotta have mattress for those homes :)
CSPR Long IdeaCasper Mattress Company has just recently IPO'd and has had a less than ideal kickoff to their share price performance.
However, Casper is filling a niche spot in the market being that they can ship their product directly to your door in a package that is easy to transport around the house until you wish to unravel it in a bedroom.
I think we can all share some memories of our childhoods helping our parents or siblings to try to stuff a twin or double sized mattress up a winding staircase or through a hallway and into a bedroom.
Casper has eased the difficulty and simplified the installation process while also providing a comfortable and very well reviewed product using memory foam technology.
The company has been doing big spending in 2019 towards advertising and expects to see roughly a %20+ growth to their sales moving forward through 2020.
Pre-IPO the company received a $1B valuation in what is roughly a $14B market.
Once some more buyers step in and recent gaps are filled, we may see a run towards higher fib levels and possibly even onto newer highs.
If price starts to slide again and stay below the $10 level, then we may be able to expect some continued selling until a new bottom is discovered.
Thoughts?
Trade your own plan, this is just an idea.
20ma rejected - high risk investment - wait for close overA stock that gets used as a pump vehicle on a downtrend with high risk
for proper confirmation as a good investment moving forward wait for 20ma official close above it.