Meta Platforms (META) Shares Surge Over 3% in a DayMeta Platforms (META) Shares Surge Over 3% in a Day
Shares of American tech giant Meta Platforms (META) rose approximately 3.6% yesterday, continuing their upward trend after gaining about 18% in May.
Why Is META Stock Rising?
Reports emerged yesterday that the company plans to fully automate the ad creation process using artificial intelligence.
According to the Wall Street Journal, Meta Platforms (META) is developing a system that will allow ads to be fully created and targeted using artificial intelligence tools by the end of next year.
How Could AI-Based Social Media Advertising Work?
A brand provides a product image and budget, and Meta’s AI then:
→ generates ads that include images, videos, and text;
→ identifies the target audience across Instagram and Facebook (with a combined audience of over 3 billion users);
→ enables advertisers to personalise ads so that users see different versions of the same ad in real-time, based on factors like geolocation.
Technical Analysis of META Chart
From a bearish perspective:
→ the price has reached a line that previously acted as support but has now shown signs of becoming resistance (as indicated by arrows);
→ the round $700 level is seen as a psychological barrier, which the price failed to break above in February.
From a bullish perspective, a key support zone lies between the psychological level of $600 and the upper boundary of the bullish gap from 12th May around $622.
It’s worth noting that META's stock rally is underpinned by strong fundamentals:
→ the latest earnings report exceeded analysts’ expectations;
→ optimistic revenue forecasts through the end of the year;
→ hopes that trade wars will have minimal impact on social media platforms.
Therefore, it’s reasonable to assume that buyers may retain control and push towards new all-time highs above $700.
This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
Metaplataforms
META Share Price Rises Cautiously Ahead of Earnings ReportMETA Share Price Rises Cautiously Ahead of Earnings Report
As shown on the Meta Platforms (META) chart, the share price rose by approximately 1% yesterday. This movement was supported by the announcement of the launch of the Meta AI app—an artificial intelligence-based application that will function as a personal assistant on mobile phones (similar to Google Gemini).
In a different market environment, the news might have prompted a more positive reaction. However, traders currently appear to be exercising caution, as Meta Platforms (META) is due to report its quarterly results after the close of the main trading session today. According to media reports, expectations include:
→ Revenue in the range of $41.35–$41.5 billion, which implies a year-on-year increase of roughly 13–14%.
→ Earnings per share (EPS) between $5.22 and $5.29, indicating a 11–12% rise compared to the same period last year.
Key Factors in Meta’s Quarterly Report
The following areas are likely to have a significant impact on META's share price in the wake of the report:
→ Advertising business , Meta’s primary revenue stream (around 96%). There is a possibility that US tariff policies could prompt major Chinese advertisers—such as Temu—to reduce their advertising spend in the United States.
→ Investment in Artificial Intelligence (AI) and Augmented Reality . Market participants may revise their valuation of the stock downwards if there are lingering concerns over the long-term return on these investments.
→ Forward guidance on revenue and earnings for the next quarter and full year 2025. These forecasts will carry particular weight in an environment of elevated uncertainty linked to US trade policy.
Most Wall Street analysts maintain a “Buy” rating on Meta shares. However, some have lowered their price targets in April, noting that the stock has lost roughly a third of its value since its all-time high in February.
Technical Analysis of Meta Platforms (META)
Price movements earlier in 2025 continued to trace a rising trend channel (shown in blue), with a run of 19 consecutive days of gains in February following upbeat news. However, this trend channel appears to have lost relevance at this stage.
The psychological level of $500 now offers strong support, while the $585 level has turned into resistance. It is reasonable to expect that the earnings report could trigger heightened volatility and a test of one of these key price levels.
This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
META Technical Analysis and Trade Idea#META has experienced a remarkable bullish surge. However, the 1D timeframe indicates potential weakness as we see the trend ranging sidweays creating lower highs. We are considering a possible retracement towards the 50-61.8% Fibonacci zone potentiall trading through the gap evidenced on the chart. This area typically attracts increased liquidity due to sell stops, potentially encouraging long positions from institutional traders.
Trading Considerations Meta Platforms:
Counter-Trend Short: Explore a short entry near the current price level, strategically placing a stop-loss above the recent highs. Maintain a 1:1 risk-reward ratio for this trade.
Fibonacci Buy: Target a potential buy opportunity close to the 61.8% Fibonacci retracement level. This aligns with the possible accumulation of long positions by larger market players. Utilize a stop-loss below the recent swing low, and define target levels as shown on the screenshot.
Disclaimer: This analysis offers my personal market interpretation for educational purposes and should not be considered direct financial advice. Always prioritize your own independent research and thorough risk assessment before making any trading decisions.