Monster Energy (MNST) Bearish ABCD Monster Energy is an odd company, because when was the last time you saw a Monster Energy commercial? probably not at all or it was a really long time ago, now when i ask the same of its Austrian competitor Red Bull probably more recent depending on your preferred media choice. Now, when I say energy drink what comes to mind? Either the Red Bull can or the distinctive Monster "M". This is what Warren Buffet calls owning a share of the consumers mind.
Coca-Cola (KO), Keurig/ Dr. Pepper/ Snapple (KDP), Pepsi (PEP) have tried to de-throne Monster (MNST) several times with Venom Energy, AMP energy, and Full throttle. Now KO is trying again with their own line of Coke Energy Drinks and I just don't see it doing too well but I could be totally wrong. Monster for the Value investor is a A++ buy. i don't typically give out an A++ buy, because the company usually starts faltering either on the income statement, balance sheet, or the cash flow statement. When I have friends give me company ideas to look at i usually don't make it past the Revenue line on the income statement which is usually my starting point.
The only companies that have received an A are Nike (NKE) and The Home Depot. The Home Depot is the only company that received an A+, until NOW! Monster would Receive an A++ grade but there is a down side, they do not pay a dividend, whereas, HD pays out a 2% dividend. Nevertheless, onward with the fundamental analysis.
When you look at the Financials you will see that MNST has been steadily growing its revenue over the past decade even in the full swing of COVID-19. I guess people need to make sure they were awake during the S*** Show called COVID-19. We are talking about a decade average of 13% increase, and no there are no huge "BOOMS and BUSTS" this is a steady increase floating between 9-13% a year with a steady Gross Profit Margin throughout the entire decade with the Average being 57%!!! Their SGA expenses compared to their Gross Profit is far below normal for any company of its size. This company provides energy drinks across the US and in 2015 they teamed up with KO and started using their distribution network to begin pushing their products outside the US. Their EPS has been steady growing with a few boom and busts in this area but overall a 20% increase.
Those are just a few highlights from the financials.
Now, on to the technical side of things... What you see on the chart is a Bearish ABCD pattern. price overextended a little bit and is now making its way down. Monster is trading too high at the current moment, and yes this is a bearish pattern i am using it as a guide to where to get in at the best current bargain. There are two yellow lines on the chart. One is a 382 retracement of the entire pattern and the other is a 618 retracement of the entire pattern. so, again these yellow lines are potential entry points
the orange line is the DJIA and we can see that MNST is out performing the DJIA! :) overall this is a great company to invest in!
