MO services smokers who always need another LONGMO moves on the 2H like a large caps and seems to have upside in its current trend up.
I am targeting recent pivot highs and an overall trade of 10% . I will look at call options as well.
MO has two minor earnings beats in a row after a miss. Albiet minor fundamental momentum,
I will take it as a sign that MO will do well. Its business model is keeping smokers content
and being competitive with its margins to prevent demand destruction.
