Key stats
About ProShares Online Retail ETF
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Inception date
Jul 13, 2018
Structure
Open-Ended Fund
Replication method
Physical
Dividend treatment
Distributes
Distribution tax treatment
Qualified dividends
Income tax type
Capital Gains
Max ST capital gains rate
39.60%
Max LT capital gains rate
20.00%
Primary advisor
ProShare Advisors LLC
Distributor
SEI Investments Distribution Co.
ONLN is part of a suite of ProShares products that focus on retail disruption, alongside EMTY and CLIX. The fund tracks an index of global companies that mainly sell online or through other non-store sales channels, such as mobile or app purchase and excludes online travel companies. ONLN competes with Amplify’s similar fund, IBUY. The biggest difference between the two is in the weighting of components unlike the equal-weighted IBUY, components of ONLN are held on a modified market-cap basis. That gives a big boost to the largest stocks in the segment, like Amazon and Alibaba. The modified market cap adjusts to the following: individual company weight may not exceed 24% of the index and the sum of all companies weighing more than 4.5% may not exceed 50% of the index’s value. A cap of 25% is placed on non-US holdings. The index is reconstituted annually in June and rebalanced monthly.
Classification
What's in the fund
Exposure type
Retail Trade
Stock breakdown by region
Top 10 holdings
ONLN Price Target $39 by Jan 2023This is purely an Amazon play, but ONLN is now trading below Pre-IPO levels. I believe that its exposure to Amazon, alongside other names that have seen a brutal sell-off (MELI, BABA, EBAY), makes it an excellent long-term buy for traders looking to find a great cost average entry point for the long
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Summarizing what the indicators are suggesting.
Oscillators
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Oscillators
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Moving Averages
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Moving Averages
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Displays a symbol's price movements over previous years to identify recurring trends.
Related funds
Frequently Asked Questions
An exchange-traded fund (ETF) is a collection of assets (stocks, bonds, commodities, etc.) that track an underlying index and can be bought on an exchange like individual stocks.
ONLN trades at 48.19 USD today, its price has fallen −0.31% in the past 24 hours. Track more dynamics on ONLN price chart.
ONLN net asset value is 48.23 today — it's risen 14.30% over the past month. NAV represents the total value of the fund's assets less liabilities and serves as a gauge of the fund's performance.
ONLN assets under management is 76.07 M USD. AUM is an important metric as it reflects the fund's size and can serve as a gauge of how successful the fund is in attracting investors, which, in its turn, can influence decision-making.
ONLN price has risen by 16.43% over the last month, and its yearly performance shows a 18.75% increase. See more dynamics on ONLN price chart.
NAV returns, another gauge of an ETF dynamics, have risen by 14.30% over the last month, showed a 3.73% increase in three-month performance and has increased by 19.30% in a year.
NAV returns, another gauge of an ETF dynamics, have risen by 14.30% over the last month, showed a 3.73% increase in three-month performance and has increased by 19.30% in a year.
ONLN fund flows account for −37.74 M USD (1 year). Many traders use this metric to get insight into investors' sentiment and evaluate whether it's time to buy or sell the fund.
Since ETFs work like an individual stock, they can be bought and sold on exchanges (e.g. NASDAQ, NYSE, EURONEXT). As it happens with stocks, you need to select a brokerage to access trading. Explore our list of available brokers to find the one to help execute your strategies. Don't forget to do your research before getting to trading. Explore ETFs metrics in our ETF screener to find a reliable opportunity.
ONLN invests in stocks. See more details in our Analysis section.
ONLN expense ratio is 0.58%. It's an important metric for helping traders understand the fund's operating costs relative to assets and how expensive it would be to hold the fund.
No, ONLN isn't leveraged, meaning it doesn't use borrowings or financial derivatives to magnify the performance of the underlying assets or index it follows.
In some ways, ETFs are safe investments, but in a broader sense, they're not safer than any other asset, so it's crucial to analyze a fund before investing. But if your research gives a vague answer, you can always refer to technical analysis.
Today, ONLN technical analysis shows the buy rating and its 1-week rating is strong buy. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1-month rating ONLN shows the strong buy signal. See more of ONLN technicals for a more comprehensive analysis.
Today, ONLN technical analysis shows the buy rating and its 1-week rating is strong buy. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1-month rating ONLN shows the strong buy signal. See more of ONLN technicals for a more comprehensive analysis.
Yes, ONLN pays dividends to its holders with the dividend yield of 0.09%.
ONLN trades at a premium (0.08%).
Premium/discount to NAV expresses the difference between the ETF’s price and its NAV value. A positive percentage indicates a premium, meaning the ETF trades at a higher price than the calculated NAV. Conversely, a negative percentage indicates a discount, suggesting the ETF trades at a lower price than NAV.
Premium/discount to NAV expresses the difference between the ETF’s price and its NAV value. A positive percentage indicates a premium, meaning the ETF trades at a higher price than the calculated NAV. Conversely, a negative percentage indicates a discount, suggesting the ETF trades at a lower price than NAV.
ONLN shares are issued by ProShare Advisors LLC
ONLN follows the ProShares Online Retail Index. ETFs usually track some benchmark seeking to replicate its performance and guide asset selection and objectives.
The fund started trading on Jul 13, 2018.
The fund's management style is passive, meaning it's aiming to replicate the performance of the underlying index by holding assets in the same proportions as the index. The goal is to match the index's returns.