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About ProShares Online Retail ETF
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Inception date
Jul 13, 2018
Structure
Open-Ended Fund
Replication method
Physical
Dividend treatment
Distributes
Distribution tax treatment
Qualified dividends
Income tax type
Capital Gains
Max ST capital gains rate
39.60%
Max LT capital gains rate
20.00%
Primary advisor
ProShare Advisors LLC
Distributor
SEI Investments Distribution Co.
ONLN is part of a suite of ProShares products that focus on retail disruption, alongside EMTY and CLIX. The fund tracks an index of global companies that mainly sell online or through other non-store sales channels, such as mobile or app purchase and excludes online travel companies. ONLN competes with Amplifys similar fund, IBUY. The biggest difference between the two is in the weighting of components unlike the equal-weighted IBUY, components of ONLN are held on a modified market-cap basis. That gives a big boost to the largest stocks in the segment, like Amazon and Alibaba. The modified market cap adjusts to the following: individual company weight may not exceed 24% of the index and the sum of all companies weighing more than 4.5% may not exceed 50% of the indexs value. A cap of 25% is placed on non-US holdings. The index is reconstituted annually in June and rebalanced monthly.
Classification
Returns
| 1 month | 3 months | Year to date | 1 year | 3 years | 5 years | |
|---|---|---|---|---|---|---|
| Price performance | — | — | — | — | — | — |
| NAV total return | — | — | — | — | — | — |
What's in the fund
Exposure type
Retail Trade
Stocks99.86%
Retail Trade89.40%
Consumer Non-Durables5.21%
Distribution Services4.22%
Technology Services1.02%
Bonds, Cash & Other0.14%
Cash0.14%
Stock breakdown by region
North America76.56%
Asia13.14%
Europe4.32%
Latin America3.90%
Middle East2.07%
Africa0.00%
Oceania0.00%
Top 10 holdings
Dividends
Dividend payout history
Assets under management (AUM)
Fund Flows
Frequently Asked Questions
ONLN invests in stocks. The fund's major sectors are Retail Trade, with 89.40% stocks, and Consumer Non-Durables, with 5.21% of the basket. The assets are mostly located in the North America region.
ONLN top holdings are Amazon.com, Inc. and Alibaba Group Holding Limited Sponsored ADR, occupying 24.66% and 7.95% of the portfolio correspondingly.
ONLN last dividends amounted to 0.07 USD. The quarter before, the issuer paid 0.06 USD in dividends, which shows a 22.47% increase.
ONLN assets under management is 78.67 M USD. It's risen 1.04% over the last month.
ONLN fund flows account for −40.77 M USD (1 year). Many traders use this metric to get insight into investors' sentiment and evaluate whether it's time to buy or sell the fund.
Yes, ONLN pays dividends to its holders with the dividend yield of 0.09%. The last dividend (Jul 1, 2025) amounted to 0.07 USD. The dividends are paid quarterly.
ONLN shares are issued by ProShare Advisors LLC under the brand ProShares. The ETF was launched on Jul 13, 2018, and its management style is Passive.
ONLN expense ratio is 0.58% meaning you'd have to pay 0.58% of your investment to help manage the fund.
ONLN follows the ProShares Online Retail Index. ETFs usually track some benchmark seeking to replicate its performance and guide asset selection and objectives.
ONLN invests in stocks.
ONLN price has risen by 5.43% over the last month, and its yearly performance shows a 24.31% increase. See more dynamics on ONLN price chart.
NAV returns, another gauge of an ETF dynamics, have risen by 7.90% over the last month, showed a 16.88% increase in three-month performance and has increased by 25.12% in a year.
NAV returns, another gauge of an ETF dynamics, have risen by 7.90% over the last month, showed a 16.88% increase in three-month performance and has increased by 25.12% in a year.
ONLN trades at a premium (0.13%) meaning the ETF is trading at a higher price than the calculated NAV.