Alter Ego Media SA engages in television and radio broadcasting, It's television broadcasts are carried out via the MEGA, MEGA Hybrid TV, and MEGA PLAY brands, as well as on megatv.com, which broadcasts audiovisual content developed and created in-house. Its radio broadcasting is carried out through its MY RADIO 106,4 station. It is also involved in printed and electronic publications under the TO VIMA, NEWS, and ECONOMIC POST OFFICE brands. The company was founded on June 24, 2016 and is headquartered in Athens, Greece.