Arçelik AS engages in the production, distribution, sales, and marketing of consumer durable goods and consumer electronics. It operates through the following segments: White Goods, Consumer Electronics, and Other. The White Goods segment consists of washing machines, dryers, dish washers, refrigerators, ovens, and cooking appliances products. The Consumer Electronics segment includes television, computers, cash registers, and other electronic devices. The Other segment focuses on home appliances, furniture, and kitchen gadgets. The company was founded in 1955 and is headquartered in Beyoglu,Turkey.