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Largest Layoff in iQIYI’s HistoryGong Yu, CEO of iQIYI, said, 'the focus now is to increase revenue and reduce expenditure, cut down inefficient businesses and projects, and increase and try new monetization opportunities.' On December 1, iQIYI carried out a round of large-scale layoffs. According to many laid-off employees, almost all employees in some departments have been laid off, and even profit-making departments such as content and intelligent hardware. According to the news, the details of iQIYI's layoffs are as follows: 1. The purpose of this layoff is said to accelerate the pace of profitability, focus on content, technology, cost management, and flat structure. Therefore, in this layoff, more middle-level (director level) were laid off. 2. Budget shrinks: Almost all employees without probation are among the layoffs. iQIYI Research Institute, iQIYI game center, and other departments have almost all been laid off. Short video products will be merged with other products, and only 40% of people can stay. Employees who are laid off will receive N+ 1 compensation and can leave after handing over their work. 3. iQIYI intelligence (including VR and other products) also has a layoff proportion, but it is relatively low compared with the spending department. The ratio of layoffs in the content department is about 30%. The principle is to retain only low-cost employees for positions with the same responsibilities. 4. Many senior employees call this layoff 'the largest layoff in iQIYI's history,' and this round of layoffs is not over. Many people will be laid off before and after the Spring Festival. iQIYI's Q3 2021 financial report showed that the company achieved a revenue of CNY 7.6 billion during the reporting period, with a year-on-year growth rate of 6%; The net loss was CNY 1.7 billion, an increase of 42% year-on-year.
NASDAQ:IQ
by EqualOcean
iQIYI Releases Q3 2021 Financial ResultsMr.Yu Gong, founder, director, and CEO of iQIYI, commented the Q3 performance was a 'softer than expected top-line performance'. According to iQIYI's financial announcement for the third quarter of 2021: - The total revenues achieved CNY 7.6 billion (USD 1.2 billion), showing a 6% increase from the same period last year. - The operating loss was CNY 1.4 billion (USD 212.3 million) and the operating loss margin was 18%. - The net loss attributable to iQIYI was CNY 1.7 billion (USD 268.4 million), compared to CNY 1.2 billion in the same period last year. - As of September 30, 2021, the total number of paid subscribers of iQIYI was 103.6 million, or 103.0 million excluding individuals with trial memberships. - Membership service business continued to be the largest business pillar with the revenue increased by 8% and accounting for 57% of the total revenue. - Online advertising revenue decreased 10% year-over-year to CNY 1.7 billion primarily due to less premium content launched during the quarter and the challenging macroeconomic environment in China. - The content distribution revenue achieved a 68% growth on year over year basis to CNY 627.1 billion, which was primarily driven by more content distributed to other platforms during the quarter. - For the fourth quarter of 2021, iQIYI expects total net revenues to be between CNY 7.08 billion and CNY 7.53 billion, representing a 5% decrease to 1% increase year-over-year.
NASDAQ:IQ
by EqualOcean
iQIYI Achieves Steady but Slow Growth in Q2 2021China's online entertainment service company iQIYI released its unaudited Q2 2021 financial results on August 12. The revenue growth was rather unimpressive, while the company has been implementing strategies around expanding market presence, diversifying content, and securing a larger user base in light of future growth. iQiyi (IQ:NASDAQ) is an online entertainment company in China, providing a variety of video streaming services and premium content to worldwide users. The company's deep-learning-based predictive algorithms utilize third-party content to build content libraries catering to the diverse tastes of its users. A glance at the Q2 2021 financials According to iQIYI's unaudited financial results, the company's revenues reached CNY 7.6 billion in the second quarter of 2021, a 3% YoY increase. In contrast, Tencent's total revenue achieved a year-over-year increase of 23% during the same quarter. Total subscribing members reflected a slow growth as well, increasing 106.2 million by June 30, 2021, up only 1.2% year-over-year. However, the company's operating loss and diluted net loss showed a decline from the previous year. Specifically, during this quarter, iQIYI's operating loss was CNY 1.1 billion and its operating loss margin was 15%, compared to CNY 1.3 billion and 17% in 2020, respectively. The decreased net loss partially resulted from iQIYI's diversified content and latest movie series, including theatrical, S-rated network, and original movies under the Premium Video On Demand (PVOD) model. For PVOD movies distributed through a paid subscription, the company earned 42% of revenue share despite other content providers. The content distribution revenue did not have positive financials compared to the other two revenue streams, this part dragged down 20% from the same period in 2020 due to fewer barter transactions and increased cash transactions that caused offsets. Barter transactions determine the value of content revenue estimated by the company's internal management. iQIYI's expenses also played a critical role in balancing the second quarter's financials. Specifically, the costs were flat compared with the same period in 2020. Unlike the first quarter of 2021, when the company's content costs had an 8% increase from the same period in 2020 due to the decline of licensed content cost, the second quarter returned to the flat level. The R&D and general expenses also had a slight year-over-year increase of approximately one-to-two percent in this quarter. The total other expenses were also driven higher by the increased interest expenses in various financing activities. Equipped with core competitiveness in the online entertainment industry, iQIYI is also empowered by proprietary technologies to curate captivating content for users and stimulate a large-scale paid content subscription business in China. In January 2021, iQIYI's VR division announced the completion of a Series B funding round led by Yitang Changhou Fund and Fresh Capital, setting the record for the largest single round of funding in China's VC sector since 2020. iQIYI's disciplined strategies Yu Gong, the Chief Executive Officer of iQIYI, explained that the second-quarter results were largely in line with the company's expectations. Although the growth was not significant, he stated that the increased number of subscribed members was driven by the hit original dramas launched during this second quarter, providing some positive operating metrics. Meanwhile, iQIYI launched its Lite app targeting lower-tier cities in China and overseas markets, including Southeast Asia. Overviewing China's Internet demographics, the emergence of live streaming and short-to-medium video platforms, like Douyin and Kuaishou, have cut a big share of the long video market. To encounter this challenge, the long-video streaming service, iQIYI, decided to increase the penetration rate of suburban users to develop new markets. In this way, the company aims to improve user retention by securing users with low-cost phones. Since launching this app in 2019, the company has seen rapid user growth. By the second quarter of 2021, this app's peak DAU exceeded 1.3 million, with over 1 million average weekly daily active users. The company's strategies have placed membership, online advertising, and content distribution services as three primary revenue streams. In that regard, member services revenue was CNY 4 billion, flat compared with the last year. Online advertising, on the other hand, had shown a 15% increase from the same period last year, driven by the sustained rebound of brand-advertising budgets amid the macroeconomic recovery after the coronavirus pandemic in China. With the increasing penetration rate of digital technology among Gen X and Gen Z populations in the country, the company is expected to see new consumers using its subscription services. In a nutshell iQIYI's 2021 Q2 financial results showed the company's ability to carry on growth momentum in attracting more users based on an expanded content portfolio and enlarging user base. The company's revenue growth and reduced year-over-year net loss have displayed a trend of slowly improving business performance.
NASDAQ:IQ
by EqualOcean
iQIYI Earns CNY 7.6 Bn in Q2 2021Owing to the success of original TV dramas, the large Internet content company still maintains remarkable revenue in the off-season. On August 12, 2021, iQIYI published the unaudited financial report for the second quarter of 2021. In the second quarter of 2021, its total revenue reached CNY 7.6 billion, up 3% year over year. Among them, the revenue from member services reached CNY 4 billion, accounting for 52% of the total revenue, while the revenue of online advertising services reached CNY 1.8 billion, accounting for 23%. Meanwhile, in the second quarter, iQiyi's revenue cost reached CNY 6.9 billion, of which the content cost was CNY 5.1 billion, basically the same as the same period in 2020. It is worth mentioning that the company's net loss was reduced to CNY 1.4 billion, which has narrowed year-on-year for five consecutive quarters. The company also announced that, as of June 30, 2021, the company had 106.2 million subscribers. Yu Gong, CEO of iQIYI, said that although the second quarter was an off-season, driven by the company's continuous launch of original TV dramas, its subscription members increased significantly and continued to lead the market in a number of operational indicators. At the same time, iQIYI Extreme App for users in sub-tier cities in China and the company's overseas business have shown a strong development momentum.
NASDAQ:IQ
by EqualOcean