Magazine Luiza SA engages in the retail of consumer goods. It distributes its products through physical stores and website. The Company's activities are divided into four segments: Retail, through physical stores and E-commerce sells various consumer goods, including home appliances, electronics, furniture, cosmetics, baby care accessories, toys and sport articles, among others; Financial operations, involved in credit granting through Luizacred; Insurance, offering insurance and extended product's warranty through Luizaseg; and Consortium management, providing customers access to its so-called letters of credit through Consorcio Luiza. The company was founded on November 16, 1957 and is headquartered in Sao Paulo, Brazil.